Journal of Interactive Advertising, Volume 22, Issue 2 (2022)

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Journal of Interactive Advertising, Volume 22, Issue 2 (2022)

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Articles

Article
Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers
Joseph Yoo, DooHee Lee & Jongmin Park
Pages: 113-124
Published online: 21 Apr 2022
AbstractforAre Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers | Full Text | References | PDF (1,020.6 KB) | EPUB
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Open Access
Article
Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms
Laura F. Bright, Kelty Logan & Hayoung Sally Lim
Pages: 125-140
Published online: 29 Apr 2022
AbstractforSocial Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms | Full Text | References | PDF (1.7 MB) | EPUB
  • 2236 Views
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Article
Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses
Joonghwa Lee, Soojung Kim, Chang-Dae Ham & Ayoung Seok
Pages: 141-156
Published online: 01 Jun 2022
AbstractforAvoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses | Full Text | References | PDF (1.5 MB) | EPUB
  • 1004 Views
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Article
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
Ilyoung Ju & Chen Lou
Pages: 157-177
Published online: 14 Jul 2022
AbstractforDoes Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories | Full Text | References | PDF (2.6 MB) | EPUB
  • 2637 Views
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Rapid Communication

Article
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads
Mengtian Jiang, Jing Yang, Eunsin Joo & Taeyoung Kim
Pages: 178-186
Published online: 04 May 2022
AbstractforThe Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
  • 986 Views
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Article
Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults
Sophie C. Boerman & Claire M. Segijn
Pages: 187-194
Published online: 29 Apr 2022
AbstractforAwareness and Perceived Appropriateness of Synced Advertising in Dutch Adults | Full Text | References | PDF (977.7 KB) | EPUB
  • 1594 Views
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Open Access
Article
Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube
Yang Feng & Huan Chen
Pages: 195-206
Published online: 15 Jun 2022
AbstractforEvolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube | Full Text | References | PDF (1.8 MB) | EPUB
  • 348 Views
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