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Social Influence Volume 6, 2011 - Issue 1
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Original Articles

The relation of approach/avoidance motivation and message framing to the effectiveness of charitable appeals

Esther S. Jeong University of California, Los Angeles, CA, USA
,
Yue Shi University of California, Los Angeles, CA, USA
,
Anna Baazova University of California, Los Angeles, CA, USA
,
Christine Chiu University of California, Los Angeles, CA, USA
,
Ashley Nahai University of California, Los Angeles, CA, USA
,
Wesley G. Moons University of California, Davis, CA, USA
&
Shelley E. Taylor University of California, Los Angeles, CA, USACorrespondence[email protected]
 show all
Pages 15-21 | Received 10 Jun 2010, Accepted 06 Sep 2010, Published online: 23 Nov 2010

Citations (15)

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Read on this site (3)

Ardion D. Beldad, Ismay L. Bax & Joris van Hoof. (2023) A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection. Journal of Nonprofit & Public Sector Marketing 35:4, pages 414-437.
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Arvid Erlandsson, Artur Nilsson & Daniel Västfjäll. (2018) Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals. Journal of Nonprofit & Public Sector Marketing 30:4, pages 444-474.
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Daniel J. O’Keefe. (2013) The Relative Persuasiveness of Different Forms of Arguments-From-Consequences: A Review and Integration. Annals of the International Communication Association 36:1, pages 109-135.
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Articles from other publishers (12)

Ian MacQuillin, Jess Crombie & Ruth Smyth. (2022) “The sweetest songs”—Ethical framing in fundraising through the agency of service users/contributors to tell their own stories. Journal of Philanthropy and Marketing 28:4.
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Anli Xiao, Yan Huang, Denise S. Bortree & Richard D. Waters. (2021) Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions. Nonprofit and Voluntary Sector Quarterly 51:4, pages 832-856.
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Sarah A. Schnitker, Jennifer Shubert, Juliette L. Ratchford, Matt Lumpkin & Benjamin J. Houltberg. (2021) Mixed Results on the Efficacy of the CharacterMe Smartphone App to Improve Self-Control, Patience, and Emotional Regulation Competencies in Adolescents. Frontiers in Psychology 12.
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Xiaodong Li, Chen Zhang, Juan Chen & Shengliang Zhang. (2020) Avoiding the ask on social media: investigating how process-related factors influence SNS donation avoidance. Internet Research 31:3, pages 961-989.
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Jacob D. Teeny, Joseph J. Siev, Pablo Briñol & Richard E. Petty. (2020) A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology 31:2, pages 382-414.
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Jie Xu & Guanxiong Huang. (2020) The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising: Meta‐analytic evidence and implications . International Journal of Nonprofit and Voluntary Sector Marketing 25:4.
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Karl-Andrew Woltin & Anat Bardi. (2018) Fitting motivational content and process: A systematic investigation of fit between value framing and self-regulation. Journal of Personality 86:6, pages 973-989.
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Jacob Hornik, Chezy Ofir & Matti Rachamim. (2017) Advertising Appeals, Moderators, And Impact on Persuasion. Journal of Advertising Research 57:3, pages 305-318.
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Bernhard E. Reichert & Alexander Woods. (2016) Does Motivational Orientation Impact the Effectiveness of Incentive Contracts?. Journal of Management Accounting Research 29:2, pages 87-103.
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Michael R. Andreychik & Eliza Lewis. (2017) Will you help me to suffer less? How about to feel more joy? Positive and negative empathy are associated with different other-oriented motivations. Personality and Individual Differences 105, pages 139-149.
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Sumitava Mukherjee, Narayanan Srinivasan & Jaison A. Manjaly. (2014) Global processing fosters donations toward charity appeals framed in an approach orientation. Cognitive Processing 15:3, pages 391-396.
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Eileen Y. Chou & J. Keith Murnighan. (2013) Life or Death Decisions: Framing the Call for Help. PLoS ONE 8:3, pages e57351.
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