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Journal of Relationship Marketing Volume 8, 2009 - Issue 2
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Articles

Images in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility

Iris Vilnai-Yavetz Department of Business Administration, Ruppin Academic Center, Emek Hefer, Israel
&
Sigal Tifferet Department of Business Administration, Ruppin Academic Center, Emek Hefer, Israel
Pages 148-164 | Published online: 19 May 2009

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Read on this site (2)

James G. Phillips, Rowan P. Ogeil & Alex Blaszczynski. (2015) Behavioural responses to risk on remote outcomes. Behaviour & Information Technology 34:3, pages 239-246.
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Iris Vilnai-Yavetz & Sigal Tifferet. (2013) Promoting service brands via the Internet. The Service Industries Journal 33:15-16, pages 1544-1563.
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Articles from other publishers (4)

Marlini Bakri, Jayne Krisjanous & James E. Richard. (2020) Decoding service brand image through user-generated images. Journal of Services Marketing 34:4, pages 429-442.
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Sigal Tifferet & Iris Vilnai-Yavetz. (2018) Self-presentation in LinkedIn portraits: Common features, gender, and occupational differences. Computers in Human Behavior 80, pages 33-48.
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Iris Vilnai-Yavetz & Sigal Tifferet. (2015) A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images. Journal of Interactive Marketing 32, pages 53-69.
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Sungsoo Kim & Anna S. Mattila. (2011) An examination of electronic video clips in the context of hotel Websites. International Journal of Hospitality Management 30:3, pages 612-618.
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