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Journal of Relationship Marketing Volume 10, 2011 - Issue 4
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Original Articles

What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs

Arun Kumar Agariya Department of Management Studies, Atal Bihari Vajpayee-Indian Institute of Information Technology and Management, Gwalior, M.P., India
&
Deepali Singh Department of Management Studies, Atal Bihari Vajpayee-Indian Institute of Information Technology and Management, Gwalior, M.P., India
Pages 203-237 | Published online: 16 Dec 2011

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Mohita Maggon. (2022) A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019). Journal of Relationship Marketing 21:4, pages 324-351.
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Carl Bezuidenhout, Troy Heffernan, Roba Abbas & Michael Mehmet. (2022) The impact of Artificial Intelligence on the marketing practices of Professional Services Firms. Journal of Marketing Theory and Practice 0:0, pages 1-22.
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Nicole S. Vowles, Clayton L. Daughtrey & Mick Jackowski. (2022) Determinants of ongoing participation in a masters-level sport: the impact of internal attributes and experiences with the organization. Managing Sport and Leisure 0:0, pages 1-19.
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Neve Isaeva, Kira Gruenewald & Mark N. K. Saunders. (2020) Trust theory and customer services research: theoretical review and synthesis. The Service Industries Journal 40:15-16, pages 1031-1063.
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John Paul Kosiba, Henry Boateng, Abednego Feehi Okoe & Robert Hinson. (2020) Trust and customer engagement in the banking sector in Ghana. The Service Industries Journal 40:13-14, pages 960-973.
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Patrick Poon & Gerald Albaum. (2019) Consumer Trust in Internet Marketing and Direct Selling in China. Journal of Relationship Marketing 18:3, pages 216-232.
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Panchapakesan Padma, Álvaro Rosa & Nelson Antonio. (2017) Antecedents and Consequences of Mutual Trust in PPPs. Journal of Relationship Marketing 16:3, pages 163-178.
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Ying Hu, Cornelius B. Pratt, Wole Adamolekun & Adekunle R. Ogedengbe. (2016) ‘Communicating development’ – a cultural shift: emerging discourses on entrepreneurial development and poverty reduction by Nigeria’s banking and microfinance sectors. Critical Arts 30:5, pages 709-727.
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S. M. Riad Shams. (2016) Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations. Tourism Planning & Development 13:2, pages 140-153.
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Yi-Mu Chen & Tseng-Lung Huang. (2015) Customers’ Attribution of Blame in Chain Store Settings: The Perspectives of Relationship Orientation. Journal of Relationship Marketing 14:3, pages 220-238.
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David Finch, Norm O’Reilly, Carola Hillenbrand & Gashaw Abeza. (2015) Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing. Journal of Relationship Marketing 14:3, pages 171-196.
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Vishal Vyas & Sonika Raitani. (2015) A Study of the Impact of Relationship Marketing on Cross-Buying. Journal of Relationship Marketing 14:2, pages 79-108.
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Ya'arit Bokek-Cohen. (2015) Becoming familiar with eternal anonymity: how sperm banks use relationship marketing strategy. Consumption Markets & Culture 18:2, pages 155-177.
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Mohita Maggon & Harish Chaudhry. (2015) Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013. Journal of Relationship Marketing 14:1, pages 53-77.
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Steven A. Taylor, Leigh Anne Novak Donovan & Chiharu Ishida. (2014) Consumer Trust and Satisfaction in the Formation of Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer. Journal of Relationship Marketing 13:2, pages 125-154.
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Maria Jesús Barroso-Méndez, Clementina Galera-Casquet & Victor Valero-Amaro. (2014) Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility: A Model of Success From the Perspective of Relationship Marketing. Journal of Relationship Marketing 13:1, pages 1-27.
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Teresa Fernandes & João Proença. (2013) Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention. Journal of Relationship Marketing 12:1, pages 41-58.
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Jotham Mbiito Byarugaba & Aihie Osarenkhoe. (2012) Service Quality Perceptions: A Case of Ugandan Telephony Users. Journal of Relationship Marketing 11:3, pages 149-171.
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Ahmad Ghandour, Mathew Parackal & Kenneth R. Deans. (2023) A Framework for Relationships in eCommerce Websites. International Journal of E-Business Research 19:1, pages 1-17.
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