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Original Articles

Effects of Social Bonding in Business-to-Business Relationships

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Pages 264-280 | Published online: 16 Dec 2011

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Rajesh Anantharaman, Sanjeev Prashar & T Sai Vijay. (2023) Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms. Journal of Strategic Marketing 31:6, pages 1199-1219.
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Mohita Maggon. (2022) A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019). Journal of Relationship Marketing 21:4, pages 324-351.
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Ewa Krolikowska, Sven Kuenzel & Alastair M. Morrison. (2020) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism 23:22, pages 2839-2865.
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Aylin Caliskan. (2019) Applying the Right Relationship Marketing Strategy through Big Five Personality Traits. Journal of Relationship Marketing 18:3, pages 196-215.
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Mesay Sata Shanka & Arnt Buvik. (2019) When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction. Journal of Business-to-Business Marketing 26:1, pages 57-74.
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Nor Azila Mohd Noor, Selvan Perumal & Majid Mapkhot Goaill. (2015) The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction. Journal of Relationship Marketing 14:2, pages 124-151.
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Gabriel Sperandio Milan, Luciene Eberle & Suélen Bebber. (2015) Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention. Journal of Relationship Marketing 14:2, pages 109-123.
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Bryan R. Johnson & William T. Ross$suffix/text()$suffix/text(). (2014) The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases. Journal of Relationship Marketing 13:3, pages 207-242.
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Articles from other publishers (13)

Said Toumi & Zhan Su. (2023) Informal interorganizational business relationships, satisfaction, and firm performance: Case of Arab Maghreb countries. International Journal of Cross Cultural Management 23:2, pages 467-497.
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Joel Mero, Heini Vanninen & Joona Keränen. (2023) B2B influencer marketing: Conceptualization and four managerial strategies. Industrial Marketing Management 108, pages 79-93.
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Khurram Sharif, Nauman Farooqi, Norizan Kassim & Mohamed Zain. (2021) Analyzing informal value transfer networks through the lens of social exchanges. Society and Business Review 17:3, pages 394-420.
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Artur Meerits, Kurmet Kivipõld & Isaac Nana Akuffo. (2021) Possibilities for assessing authentic leadership competencies: testing existing instruments and proposing an extended one. Management Research Review 45:6, pages 801-823.
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Chia-Ying Li & Mei-Chen Tsai. (2022) What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy. Journal of Hospitality and Tourism Management 50, pages 44-54.
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Valeria Nyu, Frode Nilssen & Destan Kandemir. (2022) Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach. International Business Review 31:1, pages 101919.
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H. Tezcan UYSAL & Sibel AYDEMİR. (2021) REKABETÇİ ÖRGÜTLERDE MÜŞTERİ DAVRANIŞI: TÜKENMİŞLİK ALGISININ MÜŞTERİ SADAKATİNE ETKİSİCUSTOMER BEHAVIOR IN COMPETITIVE ORGANIZATIONS: EFFECT OF BURNOUT PERCEPTION ON CUSTOMER LOYALTY. The Journal of Social Science 5:10, pages 392-408.
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Yaoguang Zhong, Ivan Ka Wai Lai, Fangfang Guo & Huajun Tang. (2020) Effects of Partnership Quality and Information Sharing on Express Delivery Service Performance in the E-commerce Industry. Sustainability 12:20, pages 8293.
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Gökcay Balci, Aylin Caliskan & Kum Fai Yuen. (2019) Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market. International Journal of Physical Distribution & Logistics Management 49:8, pages 816-838.
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Gabriel Sperandio Milan, Luiz Antonio Slongo, Luciene Eberle, Deonir De Toni & Suélen Bebber. (2018) Determinants of customer loyalty: a study with customers of a Brazilian bank. Benchmarking: An International Journal 25:9, pages 3935-3950.
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Marcel Paulssen & Raphael Roulet. (2017) Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships. European Journal of Marketing 51:5/6, pages 1011-1028.
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Elten Briggs, Timothy D. Landry & Patricia J. Daugherty. (2016) A framework of satisfaction for continually delivered business services. Journal of Business & Industrial Marketing 31:1, pages 112-122.
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Ashby H. B. Monk & Rajiv Sharma. (2015) Re-Intermediating Investment Management. SSRN Electronic Journal.
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