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Journal of Relationship Marketing Volume 13, 2014 - Issue 4
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Determining the Key Factors of Customer–Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users

Zuraidah ZainolFaculty of Management and Economics, Universiti Pendidikan Sultan Idris, Tanjong Malim, MalaysiaCorrespondence[email protected]
,
Norjaya Mohd YasinDepartment of Business Administration, College for Women, Prince Sultan University, Riyadh, Kingdom of Saudi Arabia
,
Nor Asiah OmarFaculty of Economics and Management, National University of Malaysia, Bangi, Malaysia
&
Nik M. Hazrul Nik HashimDepartment of Business Administration, College for Women, Prince Sultan University, Riyadh, Kingdom of Saudi Arabia
Pages 318-342 | Published online: 11 Dec 2014

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Read on this site (6)

Akhmad Farhan & Nor Asiah Omar. (2023) Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation. Journal of Political Marketing 22:2, pages 108-127.
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Soojin Kim & Arunima Krishna. (2022) ‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct. Journal of Marketing Communications 28:7, pages 745-767.
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Deependra Singh, Naval Bajpai & Kushagra Kulshreshtha. (2021) Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits. Journal of Relationship Marketing 20:1, pages 20-41.
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Zuraidah Binti Zainol, Rusliza Yahaya & Juliana Osman. (2018) Application of Relationship Investment Model in Predicting Student Engagement towards HEIs. Journal of Relationship Marketing 17:1, pages 71-93.
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Rajarshi Debnath, Biplab Datta & Susmita Mukhopadhyay. (2016) Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research. Journal of Relationship Marketing 15:4, pages 299-325.
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Zuraidah Zainol, Nor Asiah Omar, Juliana Osman & Nurul Fadly Habidin. (2016) The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets. Journal of Relationship Marketing 15:3, pages 172-199.
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Articles from other publishers (5)

Zuraidah Zainol, Suzyanty Mohd Shokory & Nadratun Nafisah Abdul Wahab. (2023) The Effect of Financial Well-being on Marital Satisfaction among Young Married Couples in Malaysia. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20, pages 1492-1497.
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Eric Gonu, Johnson Okeniyi & Gloria Kakrabah-Quarshie Agyapong. (2023) Customer relationship management practices and organisational performance of commercial banks in Ghana: a mediation analysis. Journal of Financial Services Marketing.
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Caroline Ardelet & Christophe Benavent. (2022) Does making less effort entail satisfaction? A large empirical study on client relationship services. International Journal of Market Research 65:1, pages 83-99.
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Arunima Krishna & Soojin Kim. (2021) Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion. Journal of Business Research 137, pages 267-277.
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Apostolos Giovanis. (2016) Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm. Journal of Product & Brand Management 25:6, pages 568-585.
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