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Journal of Relationship Marketing Volume 14, 2015 - Issue 2
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Articles

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

Nor Azila Mohd NoorOthman Yeop Abdullah Graduate School of Business, University Utara Malaysia, Sintok, Kedah, MalaysiaCorrespondence[email protected]
,
Selvan PerumalCollege of Business, University Utara Malaysia, Sintok, Kedah, Malaysia
&
Majid Mapkhot GoaillFaculty of Administrative Sciences, Thamar University, Thamar, Yemen
Pages 124-151 | Published online: 29 Jun 2015

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Read on this site (3)

Ewa Krolikowska, Sven Kuenzel & Alastair M. Morrison. (2020) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism 23:22, pages 2839-2865.
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Aylin Caliskan. (2019) Applying the Right Relationship Marketing Strategy through Big Five Personality Traits. Journal of Relationship Marketing 18:3, pages 196-215.
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Mesay Sata Shanka & Arnt Buvik. (2019) When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction. Journal of Business-to-Business Marketing 26:1, pages 57-74.
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Articles from other publishers (6)

Chao-Chin Huang, Chung-Yuan Tsay, Shih-Chieh Fang & Shyh-Ming Huang. (2021) A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator. Corporate Reputation Review 26:1, pages 19-32.
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Khurram Sharif, Nauman Farooqi, Norizan Kassim & Mohamed Zain. (2021) Analyzing informal value transfer networks through the lens of social exchanges. Society and Business Review 17:3, pages 394-420.
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Vicente Sales-Vivó, Irene Gil-Saura & Martina G. Gallarza. (2021) Comparing relationship of quality-satisfaction models: effects of B2B value co-creation. International Journal of Retail & Distribution Management 49:7, pages 941-957.
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Vicente Sales-Vivó, Irene Gil-Saura & Martina Gallarza. (2020) Modelling value co-creation in triadic B2B industrial relationships. Marketing Intelligence & Planning 38:7, pages 941-955.
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Michal Gazdecki. (2018) Factors of business relationships change in agribusiness input distribution channel. IMP Journal 12:3, pages 567-582.
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윤한성, 박소영 & Sang Wook Bae. (2016) The Structural Relationship among Relationship Bond, Relationship Quality and Recommendation Intention: Focusing on Membership Customers. Journal of Consumption Culture 19:1, pages 141-158.
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