Citations (20)
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Read on this site (6)
Saubhagya Bhalla & Mohit Pathak. (2023) Demystifying Brand Love for Luxury Cars: Testing the Moderating Impact of Emotional Stability. Journal of Promotion Management 29:6, pages 873-903.
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Kamilia Bahia & Hanene Babay. (2023) Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification. Journal of Relationship Marketing 22:1, pages 1-28.
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Chuma Diniso & Helen Inseng Duh. (2021) Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory. Journal of African Business 22:4, pages 564-577.
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Muhammad Asif Khan, Muhammad Zulqarnain, Zeeshan Ahmed Bhatti & Adnan Raza. (2021) Higher-Order Utilitarian and Symbolic Antecedents of Brand Love and Consumers’ Behavioral Consequences for Smartphones. Journal of Relationship Marketing 20:3, pages 177-203.
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Deependra Singh, Naval Bajpai & Kushagra Kulshreshtha. (2021) Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits. Journal of Relationship Marketing 20:1, pages 20-41.
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Vivek Pani Gumparthi & Sabyasachi Patra. (2020) The Phenomenon of Brand Love: A Systematic Literature Review. Journal of Relationship Marketing 19:2, pages 93-132.
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Articles from other publishers (14)
Byung Ryul Bae & Sung-Eun Kim. (2023) Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust. Asia Pacific Journal of Marketing and Logistics 35:10, pages 2412-2430.
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Clemens Koob. (2023) Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness. Frontiers in Communication 8.
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Hui Zhang & Honggang Xu. (2023) Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love. Journal of Travel Research, pages 004728752311649.
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Muhammad Junaid, Marc Fetscherin, Khalid Hussain & Fujun Hou. (2022) Brand love and brand addiction and their effects on consumers' negative behaviors. European Journal of Marketing 56:12, pages 3227-3248.
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Arash Ahmadi & Afsoon Ataei. (2022) Emotional attachment: a bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration.
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Hua Han, Yi-Chun Yang, Tingyue Kuang & Hemin Song. (2022) What Makes a Customer Brand Citizen in Restaurant Industry. Frontiers in Psychology 13.
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Maciej Mitrega, Vojtěch Klézl & Vojtěch Spáčil. (2022) Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda. Journal of Business Research 140, pages 25-39.
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Asif Ali Safeer, Yuanqiong He & Muhammad Abrar. (2020) The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective. Asia Pacific Journal of Marketing and Logistics 33:5, pages 1123-1138.
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Vural ÇAĞLIYAN & Merve ÖRGÜ. (2021) Marka sevgisi, anlık satın alma ve pozitif ağızdan ağıza pazarlama ilişkisi üzerine ampirik bir çalışmaAn empirical investigation on the relationship between brand love impulse buying and positive word of mouth marketing. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 14:1, pages 126-145.
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Leona M. Ungerer. 2021. International Handbook of Love. International Handbook of Love
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Tobore Onojighofia Tobore. (2020) Towards a Comprehensive Theory of Love: The Quadruple Theory. Frontiers in Psychology 11.
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Mónica Gómez-Suárez & Mónica Veloso. (2020) Brand experience and brand attachment as drivers of WOM in hospitality. Spanish Journal of Marketing - ESIC 24:2, pages 231-246.
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Sibel Mühürdaroğlu. (2019) TÜKETİCİ-MARKA İLİŞKİSİNDE MARKA AŞKININ ROLÜ ÜZERİNE BİR ARAŞTIRMA. The Journal of Social Science.
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Debra Grace, Mitchell Ross & Ceridwyn King. (2018) Brand fidelity: a relationship maintenance perspective. Journal of Brand Management 25:6, pages 577-590.
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