Advanced search
Publication Cover
Journal of Relationship Marketing Volume 15, 2016 - Issue 3
Submit an article Journal homepage
358
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

Martina G. Gallarza-GranizoDepartment of Marketing, University of Valencia, Valencia, Spain
,
Irene Gil-SauraInstitute of International Economics, University of Valencia, Valencia, Spain
&
María-Eugenia Ruiz-MolinaDepartment of Marketing, University of Valencia, Valencia, SpainCorrespondence[email protected]
Pages 200-217 | Published online: 06 Sep 2016

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Lilian Consuelo Mustelier-Puig, Amna Anjum & Xu Ming. (2019) Service Encounter Communication, Altruistic Value, and Customer Satisfaction: A Study of Overseas Tourists Buying Transportation Services in Shanghai. Journal of China Tourism Research 15:2, pages 149-171.
Read now

Articles from other publishers (4)

Irene Sánchez-González, Irene Gil-Saura & Maria-Eugenia Ruiz-Molina. (2021) Does sustainability drive to create store equity? A proposal through image, quality and loyalty. International Journal of Retail & Distribution Management 50:6, pages 708-727.
Crossref
Roche Tumlad Magsayo. (2021) Intention to continue using mobile learning: the effects of perceived values and role of locus of control. The International Journal of Information and Learning Technology 38:5, pages 493-517.
Crossref
Beatriz Moliner-Velázquez, María Fuentes-Blasco & Irene Gil-Saura. (2019) Effects of value and innovation on brand equity in retailing. Journal of Brand Management 26:6, pages 658-674.
Crossref
María Fuentes-Blasco, Beatriz Moliner-Velázquez & Irene Gil-Saura. (2017) Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing. Management Decision 55:7, pages 1558-1577.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.