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Original Articles

The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction

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George Kofi Amoako, George Baadu Adams & Joshua K DOE. (2020) Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings. Journal of Business-to-Business Marketing 27:1, pages 81-94.
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Patrick Poon & Gerald Albaum. (2019) Consumer Trust in Internet Marketing and Direct Selling in China. Journal of Relationship Marketing 18:3, pages 216-232.
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Kun-Huang Huarng & Tiffany Hui-Kuang Yu. (2020) The impact of surge pricing on customer retention. Journal of Business Research 120, pages 175-180.
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Sudirman Zaid, Juharsah Juharsah, Hayat Yusuf & Nursaban Rommy Suleman. (2020) Customer relationship marketing as the antecedents to increasing customer loyalty. International Journal of Research in Business and Social Science (2147- 4478) 9:5, pages 245-254.
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