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Pedro Canales-Ronda. (2023) Relationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits. Journal of Relationship Marketing 0:0, pages 1-18.
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Henrietta Leonie Pilny, Marie-Christin Papen & Thomas Niemand. (2023) Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy. Journal of Relationship Marketing 22:1, pages 29-61.
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Arnold Japutra, Shasha Wang & Ting (Tina) Li. (2023) The influence of self-congruence and relationship quality on student educational involvement. Journal of Marketing for Higher Education 33:1, pages 40-57.
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Shakti Bodh Bhatnagar. (2022) Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust. Journal of Promotion Management 28:5, pages 584-624.
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Maria M. Raciti. (2022) Well-Timed Social-Emotional Support Can Enhance Consumer-to-Business Relationships. Services Marketing Quarterly 43:1, pages 17-31.
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Deependra Singh, Naval Bajpai & Kushagra Kulshreshtha. (2021) Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits. Journal of Relationship Marketing 20:1, pages 20-41.
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Articles from other publishers (15)
Chris Till. (2023) Spotify as a technology for integrating health, exercise and wellness practices into financialised capitalism. Big Data & Society 10:2.
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Shirie Pui Shan Ho & Amy Wong. (2022) The role of customer personality in premium banking services. Journal of Financial Services Marketing 28:2, pages 285-305.
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Manisha Mathur, Danae Lawrence & Anindita Chakravarty. (2022) Leveraging consumer personality and social media marketing to improve a brand's social media equity. International Journal of Consumer Studies 47:3, pages 1076-1094.
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Mark Legg & Apostolos Ampountolas. (2023) How music listening preferences play a role in casino showroom offers. Journal of Marketing Analytics.
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Pratap Chandra Mandal. (2023) Changing Nature of Customer Relationships in Organizations. International Journal of Public Sociology and Sociotherapy 3:1, pages 1-16.
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Jasmandeep Kaur, Priyanka Malik & Surabhi Singh. (2023) Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention. FIIB Business Review, pages 231971452211306.
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Ana Minguez & F. Javier Sese. (2022) Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits. Journal of Business Research 148, pages 356-367.
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Nthabeleng Tsoai & Crispen Chipunza. (2022) Relationship between personality of owner-managers and performance of internet cafes in Free State, South Africa. The Southern African Journal of Entrepreneurship and Small Business Management 14:1.
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Muhammad Irfan & Munir Ahmad. (2021) Relating consumers' information and willingness to buy electric vehicles: Does personality matter?. Transportation Research Part D: Transport and Environment 100, pages 103049.
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Ali TEHCİ & Nihan ŞENBURSA. (2021) Relationship Marketing Orientation and Perceived Organizational Performance of Employees: A Case of Maritime Business Organizationİlişkisel Pazarlama Oryantasyonu ve Çalışanların Kurumsal Performans Algısı: Deniz İşletmeciliği Örneği. The Journal of International Scientific Researches 6:3, pages 261-270.
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Eva Latipah, Hanif Cahyo & Himawan Himawan. (2021) How are the Parents Involvement, Peers and Agreeableness Personality of Lecturers Related to Self-Regulated Learning?. European Journal of Educational Research 10:1, pages 413-425.
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Siti Norida Wahab, Yew Meng Chee & Dazmin Daud. 2021. Handbook of Research on Technology Applications for Effective Customer Engagement. Handbook of Research on Technology Applications for Effective Customer Engagement
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Nicos Antoniades & Iris Mohr. (2020) Strengthening U.S. Politicians’ Reputation. Society 57:1, pages 41-52.
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Muhammad Awais, Tanzila Samin, Muhammad Awais Gulzar, Jinsoo Hwang & Muhammad Zubair. (2020) Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior. Sustainability 12:2, pages 490.
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Anna Esposito, Terry Amorese, Michele Buonanno, Marialucia Cuciniello, Antonietta M. Esposito, Marcos Faundez-Zanuy, Laurence Likforman-Sulem, Maria Teresa Riviello, Alda Troncone & Gennaro Cordasco. (2019) Handwriting and Drawing Features for Detecting Personality Traits. Handwriting and Drawing Features for Detecting Personality Traits.