Citations (9)
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Margaret Adeogun. (2022) Increasing Patron’s Outreach and Engagement through Relationship Marketing: A Case Study. Journal of Library Administration 62:3, pages 359-375.
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Emerson Wagner Mainardes, Marinalva Barros da Silva & Danilo Soares Monte-mor. (2022) Effects of Perceived Justice on the Behavioral Intention of Customers in the Banking Sector. Journal of Relationship Marketing 21:1, pages 27-49.
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Articles from other publishers (7)
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew & Ting Ling Toh. (2023) Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo. International Journal of Event and Festival Management.
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Rashed Al Karim, Md Karim Rabiul & Sakia Kawser. (2023) Connecting e-customer relationship management and e-loyalty to willingness to recommend a bank service: the sequential mediating roles of e-satisfaction and e-service quality. Global Knowledge, Memory and Communication.
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Shirie Pui Shan Ho & Amy Wong. (2022) The role of customer personality in premium banking services. Journal of Financial Services Marketing 28:2, pages 285-305.
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Yonca Yıldırım, Mustafa Amarat & Mahmut Akbolat. (2022) Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction. International Journal of Pharmaceutical and Healthcare Marketing 16:3, pages 337-353.
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Rocio Rodriguez, Mornay Roberts-Lombard, Nils M. Høgevold & Göran Svensson. (2022) Organisational and environmental indicators of B2B sellers’ sales performance in services firms. European Business Review 34:4, pages 578-602.
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Xiaojuan Rao, Hongliang Qiu, Alastair M. Morrison, Wei Wei & Xihua Zhang. (2022) Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality. Land 11:3, pages 448.
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Yunduk Jeong & Sukkyu Kim. (2021) The role of a mega-sporting event in attracting domestic tourists: the case of Seoul. Asia Pacific Journal of Marketing and Logistics 34:2, pages 306-321.
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