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Journal of Relationship Marketing Volume 19, 2020 - Issue 1
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Original Articles

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

Mulyana MulyanaDepartment of Management Science, Faculty of Economics, Universitas Islam Sultan Agung Semarang, Semarang, IndonesiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-7887-5195
ORCID Icon,
Hendar HendarDepartment of Management Science, Faculty of Economics, Universitas Islam Sultan Agung Semarang, Semarang, Indonesia
,
Moch ZulfaDepartment of Management Science, Faculty of Economics, Universitas Islam Sultan Agung Semarang, Semarang, Indonesia
&
Alifah RatnawatiDepartment of Management Science, Faculty of Economics, Universitas Islam Sultan Agung Semarang, Semarang, Indonesia
Pages 52-74 | Published online: 18 Sep 2019

Citations (10)

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Andreas Samudro & Vonny Susanti. (2022) Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators. Journal of Relationship Marketing 21:4, pages 255-284.
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Articles from other publishers (9)

Surnita Sandi Wiranata, Yuyus Suryana Suryadarma, Umi Kaltum & Rita Komaladewi. (2023) The Influence of Marketing and Personal Capability on Voter Trust: Mediated Effect of Personal Branding. Journal of Law and Sustainable Development 11:11, pages e1554.
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IMROATUL KHASANAH & I. MADE SUKRESNA. (2023) THE ROLES OF PRODUCT INNOVATION CAPABILITY IN MARKETING PERFORMANCE. Journal of Developmental Entrepreneurship 28:03.
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Kadarisman Hidayat & Muhammad Ishlah Idrus. (2023) The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers. Journal of Innovation and Entrepreneurship 12:1.
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Mohammadjavad Shabankareh & Ali Sarhadi. (2023) The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach. SN Business & Economics 3:2.
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Jahangir Hamzavi. (2023) Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks. SN Business & Economics 3:2.
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Jedsada Wongsansukcharoen & Jutamard Thaweepaiboonwong. (2023) Effect of innovations in human resource practices, innovation capabilities, and competitive advantage on small and medium enterprises’ performance in Thailand. European Research on Management and Business Economics 29:1, pages 100210.
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Yonca Yıldırım, Mustafa Amarat & Mahmut Akbolat. (2022) Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction. International Journal of Pharmaceutical and Healthcare Marketing 16:3, pages 337-353.
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Erik RužićDragan Benazić. (2021) The Impact of Internal Knowledge Sharing on Sales Department’s Innovativeness and New Product Commercialization. Organizacija 54:2, pages 147-160.
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Salman Ali, Guihua Li & Yousaf Latif. (2020) Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position. PLOS ONE 15:11, pages e0241670.
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