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Journal of Relationship Marketing Volume 19, 2020 - Issue 2
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Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators

Sheshadri ChatterjeeComputer Science and Engineering, Indian Institute of Technology, Kharagpur, India; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-1075-5549
ORCID Icon,
Soumya GhoshComputer Science and Engineering, Indian Institute of Technology, Kharagpur, India;
&
Ranjan ChaudhuriManagement Studies, National Institute of Industrial Engineering, India
Pages 75-92 | Published online: 18 Sep 2019

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Read on this site (3)

Marie-Sophie Schönitz & Florian U. Siems. (2022) On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management. Journal of Relationship Marketing 21:3, pages 226-254.
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Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Pantea Foroudi. (2022) Dark Side of Sharing Economy: Examining the Unethical Practices and Its Impact on Coopetition and Firm Performance. Journal of Business-to-Business Marketing 29:1, pages 69-85.
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Shiv Ratan Agrawal. (2021) Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis. Journal of Relationship Marketing 20:4, pages 261-281.
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Articles from other publishers (13)

Jugal Kishor, Swati Sharma & Sylva Alif Rusmita. 2024. The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0. The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 32 57 .
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Raj V. Mahto & Sascha Kraus. (2022) Global talent management by multinational enterprises post‐ COVID ‐19: The role of enterprise social networking and senior leadership . Thunderbird International Business Review 65:1, pages 77-88.
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Hiroko Oe, Yasuyuki Yamaoka & Yan Liang. (2022) New mode of luxury shoppers: focusing on personalised experiences. Redmarka. Revista de Marketing Aplicado 26:2, pages 97-117.
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Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Fauzia Jabeen. (2022) Digital transformation of organization using AI-CRM: From microfoundational perspective with leadership support. Journal of Business Research 153, pages 46-58.
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Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis. (2022) AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system. Journal of Business Research 150, pages 437-450.
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Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis & Sumana Chaudhuri. (2022) Innovation in SMEs, AI Dynamism, and Sustainability: The Current Situation and Way Forward. Sustainability 14:19, pages 12760.
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Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis. (2022) Big data analytics in strategic sales performance: mediating role of CRM capability and moderating role of leadership support. EuroMed Journal of Business 17:3, pages 295-311.
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Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Thanos Papadopoulos. (2022) Examining the impact of deep learning technology capability on manufacturing firms: moderating roles of technology turbulence and top management support. Annals of Operations Research.
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Sheshadri Chatterjee, Ranjan Chaudhuri, Antonino Galati & Demetris Vrontis. (2021) Adoption of Ubiquitous CRM for Operational Sustainability of the Firms: Moderating Role of Technology Turbulence. Sustainability 13:18, pages 10358.
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Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis. (2021) Usage Intention of Social Robots for Domestic Purpose: From Security, Privacy, and Legal Perspectives. Information Systems Frontiers.
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Sheshadri Chatterjee & Bang Nguyen. (2021) Value co-creation and social media at bottom of pyramid (BOP). The Bottom Line 34:2, pages 101-123.
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Sheshadri Chatterjee, Nripendra P. Rana, Kuttimani Tamilmani & Anuj Sharma. (2021) The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context. Industrial Marketing Management 97, pages 205-219.
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Sheshadri Chatterjee, Bang Nguyen, Soumya Kanti Ghosh, Kalyan Kumar Bhattacharjee & Sumana Chaudhuri. (2020) Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations. The Bottom Line 33:4, pages 359-375.
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