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Journal of Relationship Marketing Volume 20, 2021 - Issue 3
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Original Articles

The impact of perceived fairness and trustworthiness on customer trust within the banking sector

Korhan K. GokmenogluDepartment of Banking and Finance, Eastern Mediterranean University, Famagusta via Mersin, TurkeyCorrespondence[email protected]
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Aysel AmirDepartment of Banking and Finance, Eastern Mediterranean University, Famagusta via Mersin, Turkey
Pages 241-260 | Published online: 08 Aug 2020

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Read on this site (1)

Emerson Wagner Mainardes, Marinalva Barros da Silva & Danilo Soares Monte-mor. (2022) Effects of Perceived Justice on the Behavioral Intention of Customers in the Banking Sector. Journal of Relationship Marketing 21:1, pages 27-49.
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Articles from other publishers (5)

Shirie Pui Shan Ho & Amy Wong. (2022) The role of customer personality in premium banking services. Journal of Financial Services Marketing 28:2, pages 285-305.
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Jahangir Hamzavi. (2023) Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks. SN Business & Economics 3:2.
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Mornay Roberts-Lombard, Fulufhelo H. Nemadzhilili, Gabriella S.M.Q. Coelho & Onnalena S. Mangope. (2022) Investigating the antecedents and outcome of commitment in a business-to-consumer service environment. Acta Commercii 22:1.
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Shubhomoy Banerjee & Abhijit Ghosh. (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia-Pacific Journal of Business Administration.
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Mohamad Kaakeh, Sabina Sheherbano Shirazi & Korhan K. Gokmenoglu. (2022) The Extended GREEN-A Framework: A Gender Comparison in Consumer Support for Sustainable Businesses Practices. Journal of Environmental Assessment Policy and Management 23:01n02.
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