Citations (19)
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Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris. (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Journal of Current Issues & Research in Advertising 43:1, pages 47-67.
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Veronica L. Thomas & Kendra Fowler. (2021) Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media. Journal of Advertising 50:4, pages 441-460.
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Maria Petrescu, Michela Mingione, John Gironda & Herbert Brotspies. (2019) Ad scepticism and retouch-free disclaimers: Are they worth it?. Journal of Marketing Communications 25:7, pages 738-762.
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Nick V. Flor. (2019) Elements of a design theory of nano-viral messages: a case study of #solar nanovirals. Journal of Information Technology Case and Application Research 21:1, pages 35-55.
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ChienHsing Wu, Didi Sundiman, Shu-Chen Kao & Cheng-Hua Chen. (2018) Emotion Induction in Click Intention of Picture Advertisement: A Field Examination. Journal of Internet Commerce 17:4, pages 356-382.
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Angeliki Nikolinakou & Karen Whitehill King. (2018) Viral Video Ads: Examining Motivation Triggers to Sharing. Journal of Current Issues & Research in Advertising 39:2, pages 120-139.
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John G. Wirtz, Johnny V. Sparks & Thais M. Zimbres. (2018) The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review. International Journal of Advertising 37:2, pages 168-198.
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Articles from other publishers (12)
Fatma Zeynep ÖZATA, Fuat EROL & Sinan TANYOLU. (2023) Femvertising Uygulamalarının Tüketici Tutum ve Davranış Niyetlerine Etkisi: Kendini Feminist Tanımlamanın Düzenleyici RolüThe Effect of Femvertising on Consumer Attitudes and Behavioral Intentions: Moderating Role of Feminist Identity. Türkiye İletişim Araştırmaları Dergisi/26306220.
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Balpreet Kaur, Justin Paul & Rishi Raj Sharma. (2023) The virality of advertising content. Journal of Research in Interactive Marketing 17:3, pages 374-397.
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Eyüp ÇİFTÇİ & Şefika ÖZDEMİR. (2022) Yeni Medyada Marka Farkındalığı Yaratmada Viral Reklamların RolüThe Role Of Viral Advertisements In Creating Brand Awareness In The New Media. Pamukkale Üniversitesi İşletme Araştırmaları Dergisi 9:1, pages 126-142.
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Asmat Nizam Abdul-Talib & Sana Arshad. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
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Asmat Nizam Abdul-Talib & Sana Arshad. 2021. Handbook of Research on Technology Applications for Effective Customer Engagement. Handbook of Research on Technology Applications for Effective Customer Engagement
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Sheen Kachen & Anjala S. Krishen. (2020) Exploring online comments from a strategic marketing stance to reduce wildlife crime. Psychology & Marketing 37:12, pages 1771-1780.
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Kalpak K. Kulkarni, Arti D. Kalro & Dinesh Sharma. (2019) Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal. Journal of Consumer Marketing 36:6, pages 846-857.
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Jonathan K Noel, Thomas F Babor & James J Grady. (2018) Advertising Content, Platform Characteristics and the Appeal of Beer Advertising on a Social Networking Site. Alcohol and Alcoholism 53:5, pages 619-625.
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Rishi Raj SharmaBalpreet Kaur. (2018) Modeling the Elements and Effects of
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A Cross-cultural Framework. Vision: The Journal of Business Perspective 22:1, pages 1-10.
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Anjala S. Krishen & Maria Petrescu. (2018) Analytics from our scholarly closets: the connections between data, information, and knowledge. Journal of Marketing Analytics 6:1, pages 1-5.
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