6,553
Views
14
CrossRef citations to date
0
Altmetric
Original Articles

Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Restaurant Business

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

Relebohile Constance Masoetsa, Takawira Munyaradzi Ndofirepi & Patient Rambe. (2023) Effects of social media-mediated customer engagements on purchase intentions: Evidence from selected full-service restaurants in South Africa. Journal of Foodservice Business Research 0:0, pages 1-25.
Read now
Abderahman Rejeb, Karim Rejeb, Alireza Abdollahi, Yasanur Kayikci & Andrea Appolloni. (2022) Mapping the scholarly research on restaurants: a bibliometric analysis. Journal of Foodservice Business Research 0:0, pages 1-50.
Read now
Brian J. Baldus. (2018) Leveraging Online Communities to Support the Brand and Develop the Community. Journal of Internet Commerce 17:2, pages 115-144.
Read now

Articles from other publishers (11)

Ashraf Mohamed Anas, Ahmed Hassan Abdou, Thowayeb H. Hassan, Wael Mohamed Mahmoud Alrefae, Fathi Mohammed Daradkeh, Maha Abdul-Moniem Mohammed El-Amin, Adam Basheer Adam Kegour & Hanem Mostafa Mohamed Alboray. (2023) Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context. Sustainability 15:9, pages 7207.
Crossref
Ammar Ali Alalawneh, Saleh Yousef S. Al-Omar & Saleh Alkhatib. (2022) The Complexity of Interaction between Social Media Platforms and Organizational Performance. Journal of Open Innovation: Technology, Market, and Complexity 8:4, pages 169.
Crossref
Matthew Philp, Jenna Jacobson & Ethan Pancer. (2022) Predicting social media engagement with computer vision: An examination of food marketing on Instagram. Journal of Business Research 149, pages 736-747.
Crossref
Yasemin GEDİK. (2022) PERAKENDE SEKTÖRÜNDE SOSYAL MEDYA PAZARLAMASI: FAYDALARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVESOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES. Stratejik Yönetim Araştırmaları Dergisi 5:2, pages 171-195.
Crossref
Alessandro Gambetti & Qiwei Han. (2022) Camera eats first: exploring food aesthetics portrayed on social media using deep learning. International Journal of Contemporary Hospitality Management 34:9, pages 3300-3331.
Crossref
M. Sadiq Sohail, Mehedi Hasan & Azlin Fathima Sohail. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 1519 1538 .
Časlav Kalinić & Miroslav D. Vujičić. 2022. Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism. Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism 385 410 .
Minji Kim, Eun Joo Kim & Billy Bai. (2021) Examining restaurant purchase intention during crises: the role of message appeal. International Journal of Contemporary Hospitality Management 33:12, pages 4373-4390.
Crossref
Raimundo G. del Moral. (2020) Gastronomic Paradigms in Contemporary Western Cuisine: From French Haute Cuisine to Mass Media Gastronomy. Frontiers in Nutrition 6.
Crossref
M. Sadiq Sohail, Mehedi Hasan & Azlin Fathima Sohail. (2020) The Impact of Social Media Marketing on Brand Trust and Brand Loyalty. International Journal of Online Marketing 10:1, pages 15-31.
Crossref
Elzbieta Lepkowska-White, Amy Parsons & William Berg. (2019) Social media marketing management: an application to small restaurants in the US. International Journal of Culture, Tourism and Hospitality Research 13:3, pages 321-345.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.