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Reihaneh Alsadat Tabaeeian, Azam Yazdi, Negin Mokhtari & Atefeh Khoshfetrat. (2023) Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism. Journal of Ecotourism 22:3, pages 406-429.
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Shu-Chuan Chu, Tao Deng & Juan Mundel. (2022) The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications 0:0, pages 1-20.
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Faseeha Zafar & Adnan Sarwar. (2021) Influence of fashion blogs on technology-driven behaviour of millennial. International Journal of Fashion Design, Technology and Education 14:3, pages 366-374.
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Jay Trivedi & Ramzan Sama. (2020) The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce 19:1, pages 103-124.
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Articles from other publishers (6)
Sukyung Seo, Kittichai Watchravesringkan, Uma Swamy & Chunmin Lang. (2023) Investigating Expectancy Values in Online Apparel Rental during and after the COVID-19 Pandemic: Moderating Effects of Fashion Leadership. Sustainability 15:17, pages 12892.
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Nguyen Bac Nguyen & João Carlos Rosmaninho Menezes. (2021) The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications. Service Business 15:3, pages 391-444.
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Hyojung Park & Yangzhi Jiang. (2020) A human touch and content matter for consumer engagement on social media. Corporate Communications: An International Journal 26:3, pages 501-520.
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Hongxia Lin, Dogan Gursoy & Meng Zhang. (2020) Impact of customer-to-customer interactions on overall service experience: A social servicescape perspective. International Journal of Hospitality Management 87, pages 102376.
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Rishi Raj Sharma & Balpreet Kaur. (2020) E-mail viral marketing: modeling the determinants of creation of “viral infection”. Management Decision 58:1, pages 112-128.
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Nadia Delanoy & arina Kasztelnik. (2020) Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada. Business Ethics and Leadership 4:2, pages 56-74.
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