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Journal of Internet Commerce Volume 17, 2018 - Issue 1
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Original Articles

The Future Scope of Netnography and Social Network Analysis in the Field of Marketing

Radhika SharmaJaypee Business School, Jaypee Institute of Information Technology, Noida, India
,
Vandana AhujaJaypee Business School, Jaypee Institute of Information Technology, Noida, India
&
Shirin AlaviJaypee Institute of Information Technology, Noida, IndiaCorrespondence[email protected]
Pages 26-45 | Published online: 31 Jan 2018

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Jon Billsberry, Brenda Mae Hollyoak & Danielle L. Talbot. (2023) Insights into the Lived Experience of Misfits at Work: A Netnographic Study. European Journal of Work and Organizational Psychology 32:2, pages 199-215.
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Mario D. Schultz & Peter Seele. (2022) "Some of my Customers […] Take off Their Rolex Prior to a Client Meeting" Luxury Display at Work and the Social (Re)Construction of the Organizational Image. Luxury 9:1, pages 5-34.
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Emílio José Montero Arruda Filho, Igor de Jesus Lobato Pompeu Gammarano & Iury Assis Barreto. (2021) Technology-driven consumption: digital natives and immigrants in the context of multifunctional convergence. Journal of Strategic Marketing 29:3, pages 181-205.
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Emílio José Montero Arruda Filho & Alexis de Araújo Barcelos. (2021) Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World. Journal of Global Marketing 34:1, pages 19-37.
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