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Journal of Internet Commerce Volume 20, 2021 - Issue 2
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Original Articles

Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty

Subburaj Alagarsamya School of Business and Management, CHRIST University, Bangalore, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1200-6381
ORCID Icon,
Sangeeta Mehroliaa School of Business and Management, CHRIST University, Bangalore, IndiaORCID Iconhttps://orcid.org/0000-0003-3162-4361
ORCID Icon &
Brijesh Singhb MBA Department, PES University, Bangalore, India
Pages 246-272 | Published online: 10 Jan 2021

Citations (17)

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Read on this site (6)

Minseong Kim & Jihye Kim. (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer. Journal of Current Issues & Research in Advertising 44:3, pages 274-294.
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Dwi Suhartanto, David Dean, I Wayan Edi Arsawan, Mahir Pradana & Iklima Farhani. (2023) Eating Good Food and Helping the Community: The Drivers of Online Local Food Purchasing. Journal of International Food & Agribusiness Marketing 0:0, pages 1-21.
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Marvin Auf der Landwehr, Thorsten Schoormann, Christoph von Viebahn & Maik Trott. (2023) From purchase to pantry – exploring archetypes and strategies in the context of e-grocery fulfilment. European Journal of Information Systems 0:0, pages 1-39.
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Kim-Lim Tan, Uchenna Cyril Eze & Yi Sun. (2022) I did my part! How can I further minimize emerging adult learners’ burnout in an online learning environment?. Educational Studies 0:0, pages 1-23.
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Hüseyin Çevik & Ali Sevilmiş. (2022) The effects of sense of community on perceived value, consumer satisfaction and future intention in the low-cost fitness clubs. Managing Sport and Leisure 0:0, pages 1-21.
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Pranay Verma & Manoj Kumar Pant. (2021) The Effect of Price Verification, Product Display, Assortment Satisfaction upon Overall Satisfaction, Online Repatronage Intention, and Customer Loyalty. Journal of Food Products Marketing 27:6, pages 291-318.
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Articles from other publishers (11)

Ibrahim Alnawas, Amr Al Khateeb & Kamel El Hedhli. (2023) The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality. Journal of Retailing and Consumer Services 75, pages 103412.
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Mei Chen, Yuyan Cao & Yikai Liang. (2023) Determinants of open government data usage: Integrating trust theory and social cognitive theory. Government Information Quarterly 40:4, pages 101857.
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Nicole Bronwin Morrison, Richardson Shambare & Tarisai Fritz Rukuni. (2023) Customer Loyalty Programmes in South Africa. International Journal of Customer Relationship Marketing and Management 14:1, pages 1-16.
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Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim & Caroline Y.L. Wong. (2023) Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?. Asia Pacific Journal of Marketing and Logistics.
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Hong Yan Yu, Deli Yang, Carol Yoder & Maho (Mahmut) Sonmez. (2023) It takes two to tango: young Chinese consumers’ perspectives on global smartphone brands. Young Consumers.
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Kim-Lim Tan, Ivy S.H. Hii, Wenqian Zhu, Choi-Meng Leong & Eliver Lin. (2022) The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?. Asia Pacific Journal of Marketing and Logistics 35:7, pages 1639-1662.
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Mohamed H. Elsharnouby, Tamer H. Elsharnouby, Chanaka Jayawardhena & Alaa M. Elbedweihy. (2023) Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance. Journal of Marketing Analytics.
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Chao-Chin Huang, Chung-Yuan Tsay, Shih-Chieh Fang & Shyh-Ming Huang. (2021) A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator. Corporate Reputation Review 26:1, pages 19-32.
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Emily Moorlock, Ofer Dekel-Dachs, Peter Stokes & Gretchen Larsen. (2023) Constructing Consumer-Masstige brand relationships in a volatile social reality. Journal of Business Research 155, pages 113381.
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Daniel K. Maduku & Ryan L. Mathaba. (2022) Relational Benefits as Predictors of Relationship Quality Outcomes in Online Retailing. Journal of Electronic Commerce in Organizations 20:1, pages 1-34.
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Yingyu Zhong, Yingying Zhang, Meng Luo, Jiayue Wei, Shiyang Liao, Kim-Lim Tan & Steffi Sze-Nee Yap. (2022) I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment. Young Consumers 23:3, pages 449-467.
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