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Journal of Internet Commerce Volume 20, 2021 - Issue 1
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Original Articles

Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion

Chun-Der Chena Department of Business Administration, Ming Chuan University, Taipei City, TaiwanORCID Iconhttps://orcid.org/0000-0002-2840-984X
ORCID Icon &
Edward C. S. Kub Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4412-4908
ORCID Icon
Pages 113-135 | Published online: 15 Jan 2021

Citations (14)

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Read on this site (2)

Nadia Hanin Nazlan, Huiying Zhang, Jie Sun & Wen Chang. (2023) Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness. Journal of Hospitality Marketing & Management 0:0, pages 1-20.
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Sumetha Madhu, Vasanthi Soundararajan & Satyanarayana Parayitam. (2023) Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India. Journal of Internet Commerce 22:3, pages 395-431.
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Articles from other publishers (12)

Binbin Sun, Yu Zhang & Li Zheng. (2023) Relationship between time pressure and consumers' impulsive buying—Role of perceived value and emotions. Heliyon 9:12, pages e23185.
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Minghuan Shou, Xueqi Bao & Jie Yu. (2022) Predictions on usefulness and popularity of online reviews: evidence from mobile phones for older adults. Information Technology & People 36:7, pages 2633-2660.
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Yanzhi Wang, Tang Yao & Qi Qiu. (2023) From experience to expectation: The reverse effect of power on purchasing impulsiveness. Frontiers in Psychology 14.
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Anna Riedel & Daniel MichelisAnna Riedel & Daniel Michelis. 2023. Die vernetzten Konsument*innen. Die vernetzten Konsument*innen 267 298 .
Lu Man Hong, Nur Hazwani Dzulkefly, Wan Farha Wan Zulkiflli, Noorshella Che Nawi & Nur Izzati Mohammad Anuar. 2023. Finance, Accounting and Law in the Digital Age. Finance, Accounting and Law in the Digital Age 749 761 .
Lu Man Hong, Wan Farha Wan Zulkiffli, Noorshella Che Nawi, Shahril Nizam Md Radzi & Razman Hafifi Redzuan. 2023. Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success 363 374 .
Rambabu Lavuri, Abhinav Jindal & Umair Akram. (2022) How perceived utilitarian and hedonic value influence online impulse shopping in India? Moderating role of perceived trust and perceived risk. International Journal of Quality and Service Sciences 14:4, pages 615-634.
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Liu Huiyue, Guo Peihan & Yin Haiwen. (2022) Consistent comments and vivid comments in hotels’ online information adoption: Which matters more?. International Journal of Hospitality Management 107, pages 103329.
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Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández & José-Ángel Ibáñez-Zapata. (2022) It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners. Journal of Retailing and Consumer Services 67, pages 102997.
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Tao Chen, Premaratne Samaranayake, XiongYing Cen, Meng Qi & Yi-Chen Lan. (2022) The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study. Frontiers in Psychology 13.
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Muhammad Nouman Ahmad, Muhammad Hashim, Muhammad Nazam, Sajjad Ahmad Baig & Ayesha Khan. 2022. Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 1. Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 1 825 839 .
Bin Li, Minqi Hu, Xiaoxi Chen & Yongxin Lei. (2021) The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior. Frontiers in Psychology 12.
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