Citations (5)
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Imran Anwar Mir & Jari Salo. (2024) Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement. Journal of Promotion Management 30:1, pages 1-28.
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Jesus Canduela, Monika Gdanska-Ast, Kristen Marshall, Claire Lindsay & Robert Raeside. (2023) Intention to Purchase through Parent Blogs: Evidence from Poland. Journal of Internet Commerce 0:0, pages 1-25.
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Kian Yeik Koay, Fandy Tjiptono, Chai Wen Teoh, Mumtaz Ali Memon & Regina Connolly. (2023) Social Media Influencer Marketing: Commentary on the Special Issue. Journal of Internet Commerce 22:sup1, pages S1-S3.
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Articles from other publishers (2)
Rusty Allen Stough & Erin Percival Carter. (2023)
What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in
access‐based
consumption
. Journal of Consumer Behaviour 22:4, pages 833-847.
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Wanmo Koo. (2023) Ways to Implement Effective Product Placement on YouTube. International Journal of E-Business Research 19:1, pages 1-15.
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