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Services Marketing Quarterly Volume 31, 2009 - Issue 1
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Original Articles

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

George P. Moschis Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia
&
S. Todd Weaver Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, GeorgiaCorrespondence[email protected]
Pages 106-115 | Published online: 23 Dec 2009

Citations (8)

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Read on this site (1)

SuzanneA. Nasco, Dena Hale & Meredith Thomas. (2012) Mature Consumers Speak: Insights on Information Search and Self-Efficacy for Service Purchases. Services Marketing Quarterly 33:2, pages 119-137.
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Articles from other publishers (7)

Kwon Jung & Jihye Jung. (2021) Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction. Asia Pacific Journal of Marketing and Logistics 34:1, pages 3-30.
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George P. MoschisGeorge P. Moschis. 2022. Marketing to the Aging Population. Marketing to the Aging Population 249 266 .
George P. MoschisGeorge P. Moschis. 2022. Marketing to the Aging Population. Marketing to the Aging Population 201 220 .
Gerald Oeser, Tanju Aygün, Claudia-Livia Balan, Thomas Corsten, Christian Dechêne, Rolf Ibald, Rainer Paffrath & Marcus Thomas Schuckel. (2018) Implications of the ageing population for the food demand chain in Germany. International Journal of Retail & Distribution Management 46:2, pages 163-193.
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Robert Zniva & Wolfgang Weitzl. (2017) It’s not how old you are but how you are old: A review on aging and consumer behavior. Management Review Quarterly 66:4, pages 267-297.
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Penny M. Simpson & Judy A. Siguaw. (2013) Lifestyle and satisfaction of winter migrants. Tourism Management Perspectives 5, pages 18-23.
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George P. Moschis, Jodie L. Ferguson & Meng Zhu. (2011) Mature consumers' selection of apparel and footwear brands and department stores. International Journal of Retail & Distribution Management 39:10, pages 785-801.
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