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Services Marketing Quarterly Volume 32, 2011 - Issue 3
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Original Articles

Service Marketing Productivity and Firm Profit: Evidence From U.S. Domestic Airline Companies

Jin-Woo Kim Department of Marketing, College of Business, The University of Texas at Arlington, Arlington, TexasCorrespondence[email protected]
&
Edmund Prater Department of Information Systems and Operations Management, College of Business, The University of Texas at Arlington, Arlington, Texas
Pages 181-198 | Published online: 24 Jun 2011

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Dongjun Rew, Judy A. Siguaw & Xiaojing Sheng. (2020) Service Productivity, Satisfaction, and the Impact on Service Firm Performance. Services Marketing Quarterly 41:4, pages 344-357.
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Articles from other publishers (1)

Dongjun Rew, Joo Jung & Wonsuk Cha. (2018) Service productivity vs service quality: a zero-sum game?. International Journal of Quality & Reliability Management 35:9, pages 1835-1852.
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