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Services Marketing Quarterly Volume 33, 2012 - Issue 1
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Original Articles

The Use of Portraits and Performance Statements of Service Providers in Marketing Communications

Beomjoon Choi College of Business Administration, California State University, Sacramento, CaliforniaCorrespondence[email protected]
,
Dennis L. Rosen School of Business, University of Kansas, Lawrence, Kansas
&
Suna La Department of Management, Korea National Open University, Seoul, South Korea
Pages 1-15 | Published online: 04 Jan 2012

Citations (3)

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Read on this site (2)

Utkarsh. (2023) Tangible and intangible quality cues in service advertising: A construal level theory perspective. Journal of Global Scholars of Marketing Science 33:1, pages 90-106.
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Utkarsh. (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly 39:3, pages 240-259.
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Articles from other publishers (1)

Lisa M. Sciulli. (2023) Service Brand Loyalty Antecedents: A Multimodal Analysis of Brand Name Attributes, and Attitudes Toward Services and Advertisements. American Business Review 26:2, pages 578-600.
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