Services Marketing Quarterly, Volume 33, Issue 1 (2012)

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Services Marketing Quarterly, Volume 33, Issue 1 (2012)

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Original Articles

Article
The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
Beomjoon Choi, Dennis L. Rosen & Suna La
Pages: 1-15
Published online: 04 Jan 2012
AbstractforThe Use of Portraits and Performance Statements of Service Providers in Marketing Communications | Full Text | References | PDF (82.6 KB)
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Article
Life Insurance Service Providers’ Attributes and Relationship Quality
Chang-Hua Yen, Li-Ling Liu, Frank C. Tsai & Chun-Min Lai
Pages: 16-33
Published online: 04 Jan 2012
AbstractforLife Insurance Service Providers’ Attributes and Relationship Quality | Full Text | References | PDF (93.7 KB)
  • 253 Views
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Article
Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel
Catherine Prentice & Brian E. M. King
Pages: 34-48
Published online: 04 Jan 2012
AbstractforEmotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel | Full Text | References | PDF (84.7 KB)
  • 337 Views
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Article
Services Segmentation and Emergent Customer Behavior: A Case Study
Denise Jarratt & Ramzi Fayed
Pages: 49-67
Published online: 04 Jan 2012
AbstractforServices Segmentation and Emergent Customer Behavior: A Case Study | Full Text | References | PDF (94.7 KB)
  • 531 Views
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Article
Church Marketing: Building and Sustaining Membership
Marion Stanton Webb
Pages: 68-84
Published online: 04 Jan 2012
AbstractforChurch Marketing: Building and Sustaining Membership | Full Text | References | PDF (87.8 KB)
  • 1709 Views
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