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Original Articles

Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry

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Joseph Emmanuel Tetteh, John Haizel-Commeh & Benjamin Otchere-Ankrah. (2023) Online Service Quality of State Organizations: A Study of Online Services of Ghana Revenue Authority. Journal of Internet Commerce 22:4, pages 538-566.
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Doyeon Won, Weisheng Chiu, Cindy Lee & Hyejin Bang. (2023) The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China. Journal of Global Sport Management 0:0, pages 1-21.
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Fatima Saman Qaisar & Nazlida Muhamad. (2021) Internal marketing: a review and future research agenda. Asia Pacific Business Review 27:2, pages 267-300.
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Sima Nart, Nihal Sututemiz, Senem Nart & Osman M. Karatepe. (2019) Internal marketing practices, genuine emotions and their effects on hotel employees’ customer-oriented behaviors. Journal of Human Resources in Hospitality & Tourism 18:1, pages 47-70.
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Mahmoud Abdulai Mahmoud, Robert Ebo Hinson & Maxwell Kofi Adika. (2018) The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction. Journal of Relationship Marketing 17:4, pages 257-276.
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Weina Zhu, Ruochen Zeng, Xiaodong Li, Yi Zhu & Zhihui Zhang. (2017) Managerial drivers of Chinese labour loyalty in international construction projects. Journal of Civil Engineering and Management 23:8, pages 1109-1122.
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Articles from other publishers (13)

Orhan Uludag, Dokun Oluwajana & Emmanuel Ekanem. (2023) Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19. Kybernetes 52:7, pages 2347-2370.
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Cao Minh Anh Nguyen & Minh-Tri Ha. (2023) The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam. Humanities and Social Sciences Communications 10:1.
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Udaya Raj Paudel & Niranjan Devkota. 2022. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability 1 17 .
Anh THE KHUC, Linh HOAI DO & Xuan THANH NGO. (2022) Determinants Influencing the Intention to Cause the Moral Hazard of Vietnam Commercial Banks’ Staff. Journal Of Organizational Behavior Research 7:1, pages 125-137.
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Shuchi Dawra, Pawan Kumar Chand & Arun Aggarwal. (2022) Leader Member Exchange, Nepotism, and Employee Loyalty as the Determinants of Organizational Sustainability in Small and Medium Enterprises in India. International Journal of Sociotechnology and Knowledge Development 14:1, pages 1-21.
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Zia Khalid & Noor Ul Hadi. (2021) Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing. Management & Marketing. Challenges for the Knowledge Society 16:3, pages 228-245.
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Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes & Danilo Soares Montemor. (2021) Effects of internal marketing on strategic orientations in the banking sector. International Journal of Bank Marketing 39:5, pages 810-833.
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Hsin-Wei Wang, Szu-Yu Kuo & Liang-Bi Chen. (2021) Exploring the Relationship between Internal Information Security, Response Cost, and Security Intention in Container Shipping. Applied Sciences 11:6, pages 2609.
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Hasan Dinçer & Thomas Burkhardt. 2021. Handbook of Research on Strategic Management for Current Energy Investments. Handbook of Research on Strategic Management for Current Energy Investments 50 70 .
Tipnuch Phungsoonthorn & Peerayuth Charoensukmongkol. (2019) Antecedents and outcomes associated with a sense of place toward the organization of Myanmar migrant workers in Thailand. Equality, Diversity and Inclusion: An International Journal 39:2, pages 195-218.
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Afshin Jahanbazi Goujani, Arash Shahin, Ali Nasr Isfahani & Ali Safari. (2019) Analyzing the influence of job satisfaction on hostage employee loyalty in Isfahan Province Gas Company. Benchmarking: An International Journal 26:6, pages 1728-1748.
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Emerson Wagner Mainardes, Lázaro Silva Rodrigues & Aridelmo Teixeira. (2019) Effects of internal marketing on job satisfaction in the banking sector. International Journal of Bank Marketing 37:5, pages 1313-1333.
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Morteza Akbari, Nader Seyyed Amiri, Saheb Imani, Niloofar Rezaeei & Pantea Foroudi. (2017) Why leadership style matters: a closer look at transformational leadership and internal marketing. The Bottom Line 30:4, pages 258-278.
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