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Services Marketing Quarterly Volume 43, 2022 - Issue 4
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Articles

How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism

Achchuthan Sivapalana Department of Commerce, University of Jaffna, Jaffna, Sri Lanka
,
Amit Shankarb Marketing Management, Indian Institute of Management, Visakhapatnam, Andhra Pradesh, IndiaCorrespondence[email protected] [email protected]
,
Manish Dasc Department of Business Management, Tripura University, Bishalgadh, Tripura, India
&
Kajenthiran Konalingamd Department of Marketing, University of Jaffna, Sri Lanka
Pages 445-465 | Published online: 08 Jan 2022

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Rajeev Gupta, Vikas Kumar, Arun Kumar Kaushik, Devashish Das Gupta & Rahul Sindhwani. (2023) Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty. Journal of Global Marketing 36:4, pages 319-338.
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Articles from other publishers (1)

Thamaraiselvan Natarajan & Deepak Ramanan V. (2023) Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment. Kybernetes.
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