Services Marketing Quarterly, Volume 43, Issue 4 (2022)

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Services Marketing Quarterly, Volume 43, Issue 4 (2022)

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Articles

Article
Service Orientation and Innovation Results: Theoretical Development Based on Service-Dominant Logic
Lucas Finoti, Leandro Bonfim, Simone R. Didonet, Ana Maria M. Toaldo & Andrea P. Segatto
Pages: 389-403
Published online: 07 Jun 2022
AbstractforService Orientation and Innovation Results: Theoretical Development Based on Service-Dominant Logic | Full Text | References | PDF (1.2 MB) | EPUB
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Article
What Determines Satisfaction with Call Centers? The Case of UK Telecom
Hugo Ribeiro & Ricardo Rodrigues
Pages: 404-424
Published online: 24 Oct 2021
AbstractforWhat Determines Satisfaction with Call Centers? The Case of UK Telecom | Full Text | References | PDF (1.2 MB) | EPUB
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Article
The Anxious Unwary, Prudent Risk-Averse, and Consciously Confident – Financial Goals, Competencies and Strategies of Young People Studying in Higher Education
Erzsébet Németh & Boglárka Deák-Zsótér
Pages: 425-444
Published online: 27 Oct 2021
AbstractforThe Anxious Unwary, Prudent Risk-Averse, and Consciously Confident – Financial Goals, Competencies and Strategies of Young People Studying in Higher Education | Full Text | References | PDF (1.2 MB) | EPUB
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Article
How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism
Achchuthan Sivapalan, Amit Shankar, Manish Das & Kajenthiran Konalingam
Pages: 445-465
Published online: 08 Jan 2022
AbstractforHow to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented
Kristin Stewart, Vassilis Dalakas & Marcus Wardley
Pages: 466-484
Published online: 02 Nov 2021
AbstractforPromotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented | Full Text | References | PDF (1 MB) | EPUB
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Article
Really New Services: Perceived Risk and Adoption Intentions
Selen Savas-Hall, Paul Sergius Koku & Tamara Mangleburg
Pages: 485-503
Published online: 25 Oct 2021
AbstractforReally New Services: Perceived Risk and Adoption Intentions | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Service Provider Hesitation in Credence Services: The Importance of Customer Expectations?
Rachel Fuller, Simon Pervan, Breanne Kunstler & Mark Merolli
Pages: 504-519
Published online: 13 Nov 2021
AbstractforService Provider Hesitation in Credence Services: The Importance of Customer Expectations? | Full Text | References | PDF (882.7 KB) | EPUB
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Article
Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)
Renato Calhau Codá & Josivania Silva Farias
Pages: 520-540
Published online: 02 Nov 2021
AbstractforInteractive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD) | Full Text | References | PDF (1.3 MB) | EPUB
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