Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)

Renato Calhau CodáPPGA, University of Brasilia, Brasilia, BrazilCorrespondence[email protected]

https://orcid.org/0000-0002-9051-6697 View further author information

Josivania Silva FariasPPGA, University of Brasilia, Brasilia, Brazil

https://orcid.org/0000-0002-1421-3280 View further author information

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Ebru Kuzgun, Gulden Asugman & Maria D. Alvarez. (2023) Conservation of Resources Theory Interpretation of Co-destructed After-sales Service Encounters. Services Marketing Quarterly 0:0, pages 1-26.
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Darci de Borba. 2023. Expert Systems With Recent Applications [Working Title]. Expert Systems With Recent Applications [Working Title].

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Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)

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Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)

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