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Journal of Political Marketing Volume 12, 2013 - Issue 2-3: The 2010 UK General Election
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Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election

Darren G. Lilleker Bournemouth University, Poole, United KingdomCorrespondence[email protected]
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Nigel A. Jackson Plymouth University, Plymouth, United KingdomView further author information
Pages 244-261 | Published online: 06 Jun 2013

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Vagia Mochla, Georgios Tsourvakas & Iakovos Stoubos. (2023) Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement. Journal of Political Marketing 0:0, pages 1-22.
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Ian McAllister. (2016) Internet use, political knowledge and youth electoral participation in Australia. Journal of Youth Studies 19:9, pages 1220-1236.
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Rosalynd Southern & Kingsley Purdam. (2016) The changing representation interface: democracy and direct contact with politicians. Journal of Civil Society 12:1, pages 101-120.
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Articles from other publishers (16)

Michaela Fischer. (2023) From newspapers to social media? Changing dynamics in Swiss direct democratic campaigns. Swiss Political Science Review.
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Julie Yuwen Chen & Neil Collins. 2020. Handbook of Research on Recent Developments in Internet Activism and Political Participation. Handbook of Research on Recent Developments in Internet Activism and Political Participation 275 289 .
Thierry Giasson, Gildas Le Bars & Philippe Dubois. (2019) Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election. Canadian Journal of Political Science 52:2, pages 323-341.
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Nyarwi Ahmad. 2019. Civic Engagement and Politics. Civic Engagement and Politics 562 593 .
M. Irene Prete, Antonio Mileti, Mattia Bianco & Gianluigi Guido. (2018) Le campagne di marketing politico online: una rassegna sistematica della letteratura. SOCIOLOGIA DELLA COMUNICAZIONE:55, pages 48-70.
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Thierry Giasson, Fabienne Greffet & Geneviève Chacon. (2018) Relever le défi de l’hybridité. Politique et Sociétés 37:2, pages 19-46.
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Nyarwi Ahmad. 2018. Social Media Marketing. Social Media Marketing 1465 1496 .
Neil Collins & Julie Yu-Wen Chen. (2017) How Have Irish Parliamentarians Adapted to the Age of Web 2.0?. International Journal of E-Politics 8:4, pages 21-33.
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J. Sánchez-Villar, E. Bigné & J. Aldás-Manzano. (2017) Blog influence and political activism: An emerging and integrative model. Spanish Journal of Marketing - ESIC 21:2, pages 102-116.
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Nyarwi Ahmad. 2017. Harnessing Social Media as a Knowledge Management Tool. Harnessing Social Media as a Knowledge Management Tool 177 208 .
Mirza Muhammad Naseer & Khalid Mahmood. (2016) Ready for e-electioneering? Empirical evidence from Pakistani political parties’ websites. Internet Research 26:4, pages 901-918.
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Todd Graham, Dan Jackson & Marcel Broersma. (2014) New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns. New Media & Society 18:5, pages 765-783.
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Amalia Triantafillidou, Georgios Lappas, Prodromos Yannas & Alexandros Kleftodimos. (2016) Drivers of Candidates' Social Media Popularity in the 2014 European Parliamentary Elections in Greece. Drivers of Candidates' Social Media Popularity in the 2014 European Parliamentary Elections in Greece.
Petros Iosifidis & Mark WheelerPetros Iosifidis & Mark Wheeler. 2016. Public Spheres and Mediated Social Networks in the Western Context and Beyond. Public Spheres and Mediated Social Networks in the Western Context and Beyond 95 121 .
Karolina Koc-Michalska & Darren G. Lilleker. 2015. Public Affairs and Administration. Public Affairs and Administration 1307 1330 .
Karolina Koc-Michalska & Darren G. Lilleker. (2014) Evolving In Step or Poles Apart?. International Journal of E-Politics 5:1, pages 41-60.
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