Journal of Political Marketing, Volume 12, Issue 2-3 (2013)

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Journal of Political Marketing, Volume 12, Issue 2-3 (2013)

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The 2010 UK General Election

Editorial

Editorial
The 2010 UK General Election: Business as Usual?
Heather Savigny & Dominic Wring
Pages: 143-146
Published online: 06 Jun 2013
First Page PreviewforThe 2010 UK General Election: Business as Usual? | Full Text | References | PDF (70 KB)
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Articles

Article
The Media and the Message
Mick Temple
Pages: 147-165
Published online: 06 Jun 2013
AbstractforThe Media and the Message | Full Text | References | PDF (117.9 KB)
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Article
“Cameron 2010”: An Exemplification of Personality-Based Campaigning
David Seawright
Pages: 166-181
Published online: 06 Jun 2013
Abstractfor“Cameron 2010”: An Exemplification of Personality-Based Campaigning | Full Text | References | PDF (111.7 KB)
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Article
The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective
Gareth Smith & Fiona Spotswood
Pages: 182-196
Published online: 06 Jun 2013
AbstractforThe Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective | Full Text | References | PDF (2.3 MB)
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Article
“My Husband, My Hero”: Selling the Political Spouses in the 2010 General Election
Michael Higgins & Angela Smith
Pages: 197-210
Published online: 06 Jun 2013
Abstractfor“My Husband, My Hero”: Selling the Political Spouses in the 2010 General Election | Full Text | References | PDF (105.9 KB)
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Article
The “Hollowed-Out Election,” or Where Did All the Policy Go?
Ivor Gaber
Pages: 211-225
Published online: 06 Jun 2013
AbstractforThe “Hollowed-Out Election,” or Where Did All the Policy Go? | Full Text | References | PDF (133.1 KB)
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Open Access
Article
Performance, Politics, and Media: How the 2010 British General Election Leadership Debates Generated “Talk” Among the Electorate
Richard Scullion, Dan Jackson & Mike Molesworth
Pages: 226-243
Published online: 06 Jun 2013
AbstractforPerformance, Politics, and Media: How the 2010 British General Election Leadership Debates Generated “Talk” Among the Electorate | Full Text | References | PDF (115.8 KB)
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Article
Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election
Darren G. Lilleker & Nigel A. Jackson
Pages: 244-261
Published online: 06 Jun 2013
AbstractforReaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election | Full Text | References | PDF (114.7 KB)
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Article
Julie and the Cybermums: Marketing and Women Voters in the UK 2010 General Election
Emily Harmer & Dominic Wring
Pages: 262-273
Published online: 06 Jun 2013
AbstractforJulie and the Cybermums: Marketing and Women Voters in the UK 2010 General Election | Full Text | References | PDF (96.8 KB)
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