Citations: “Cameron 2010”: An Exemplification of Personality-Based Campaigning

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Patrício Costa & Frederico Ferreira da Silva. (2015) The Impact of Voter Evaluations of Leaders’ Traits on Voting Behaviour: Evidence from Seven European Countries. West European Politics 38:6, pages 1226-1250.
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Minita Sanghvi & Nancy Hodges. (2015) Marketing the female politician: an exploration of gender and appearance. Journal of Marketing Management 31:15-16, pages 1676-1694.
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“Cameron 2010”: An Exemplification of Personality-Based Campaigning

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