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Journal of Foodservice Business Research Volume 16, 2013 - Issue 5
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Original Articles

The Usefulness of the Theory of Planned Behavior: Understanding U.S. Fast Food Consumption of Generation Y Chinese Consumers

Bobbi C. Padgett Department of Nutrition, Hospitality, and Retailing, Texas Tech University, Lubbock, TX, USA
,
Hyojin Kim Dedman School of Hospitality, Florida State University, Tallahassee, FL, USACorrespondence[email protected]
,
Ben K. Goh Department of Nutrition, Hospitality, and Retailing, Texas Tech University, Lubbock, TX, USA
&
Lynn Huffman Department of Nutrition, Hospitality, and Retailing, Texas Tech University, Lubbock, TX, USA
Pages 486-505 | Published online: 21 Nov 2013

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Anita Goyal & Pranay Verma. (2023) Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty. Journal of International Food & Agribusiness Marketing 35:1, pages 88-109.
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Abderahman Rejeb, Karim Rejeb, Alireza Abdollahi, Yasanur Kayikci & Andrea Appolloni. (2022) Mapping the scholarly research on restaurants: a bibliometric analysis. Journal of Foodservice Business Research 0:0, pages 1-50.
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Chen-Chuen Lim & Yen-Nee Goh. (2019) Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia. Journal of Foodservice Business Research 22:3, pages 286-302.
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Yeon Ho Shin, Haemi Kim & Kimberly Severt. (2018) Antecedents of consumers’ intention to visit food trucks. Journal of Foodservice Business Research 21:3, pages 239-256.
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Articles from other publishers (9)

Osman Can KURT & Yeşim HELHEL. (2023) Intention of Independent Travelers to Consume Street Foods in The Framework of Extended TPB: The Moderating Role of Hedonism. Advances in Hospitality and Tourism Research (AHTR) 11:3, pages 392-416.
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Mahmood A. Khan. (2023) Building middle-range theories using case studies in hospitality management. International Journal of Hospitality Management 114, pages 103584.
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Offer Moshe Shapir, Michal H. Shapir‐Tidhar & Zeev Shtudiner. (2023) Priming effect across framing, culture, and gender: Evidence from the academia. Managerial and Decision Economics.
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Bo-Hyun Seong, Youngseok Choi & Hyojin Kim. (2021) Influential Factors for Sustainable Intention to Visit a National Park during COVID-19: The Extended Theory of Planned Behavior with Perception of Risk and Coping Behavior. International Journal of Environmental Research and Public Health 18:24, pages 12968.
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Juan Tang, Cevat Tosun & Tom Baum. (2020) Do Gen Zs feel happy about their first job? A cultural values perspective from the hospitality and tourism industry. International Journal of Contemporary Hospitality Management 32:12, pages 4017-4040.
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Fernando Ruiz-Dodobara & Peter Busse. (2019) Peer Networks and Intention to Consume Unhealthy Food: The Association Through Cognitive Mediators in Peruvian Adolescents. The Journal of School Nursing 36:5, pages 376-385.
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Muhammad Shakil Ahmad, Ahmed Jamil, Khawaja Fawad Latif, T. Ramayah, Jasmine Yeap Ai Leen, Mumtaz Memon & Raza Ullah. (2019) Using food choice motives to model Pakistani ethnic food purchase intention among tourists. British Food Journal 122:6, pages 1731-1753.
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Len Tiu Wright, Hazem Gaber, Robin Robin & Huifen Cai. 2018. Back to the Future: Using Marketing Basics to Provide Customer Value. Back to the Future: Using Marketing Basics to Provide Customer Value 779 791 .
Kaiyang Wu, Carola Raab, Wen Chang & Anjala Krishen. (2016) Understanding Chinese tourists' food consumption in the United States. Journal of Business Research 69:10, pages 4706-4713.
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