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Journal of Foodservice Business Research Volume 24, 2021 - Issue 5
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Research Article

Effectiveness of anthropomorphism in ugly food promotion: Do gender and age matter?

Xiaolong Shaoa Department of Apparel, Events and Hospitality Management, Iowa State University, Ames, IA, USA
,
EunHa Jeonga Department of Apparel, Events and Hospitality Management, Iowa State University, Ames, IA, USACorrespondence[email protected]
&
SooCheong (Shawn) Jangb School of Hospitality and Tourism Management, Purdue University, West Lafayette, INUSA
Pages 596-611 | Published online: 13 Feb 2021

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Read on this site (1)

Banghui Zhang, Yonghan Zhu, Jie Deng, Weiwei Zheng, Yang Liu, Chunshun Wang & Rongcan Zeng. (2023) “I Am Here to Assist Your Tourism”: Predicting Continuance Intention to Use AI-based Chatbots for Tourism. Does Gender Really Matter?. International Journal of Human–Computer Interaction 39:9, pages 1887-1903.
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Articles from other publishers (2)

Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang & SooCheong (Shawn) Jang. (2023) Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages. Journal of Hospitality & Tourism Research, pages 109634802211470.
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Ha-Won Jang & Soo-Bum Lee. (2022) Protection Motivation and Food Waste Reduction Strategies. Sustainability 14:3, pages 1861.
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