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Popular Communication

The International Journal of Media and Culture

Volume 21, 2023 - Issue 3-4

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Research Article

Inculcative address, commercial worldbuilding, and transmedia economy in the children’s franchise Bamse

Johan NilssonSenior Lecturer in Media and Communication Studies, Örebro University, Örebro, SwedenCorrespondence[email protected]

https://orcid.org/0000-0003-3932-8815 View further author information

Pages 171-184 | Received 05 Sep 2022, Accepted 04 Oct 2023, Published online: 16 Oct 2023

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https://doi.org/10.1080/15405702.2023.2268043
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