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Popular Communication
The International Journal of Media and Culture
Volume 21, 2023 - Issue 3-4
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Research Article

Inculcative address, commercial worldbuilding, and transmedia economy in the children’s franchise Bamse

Johan NilssonSenior Lecturer in Media and Communication Studies, Örebro University, Örebro, SwedenCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3932-8815View further author information
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Pages 171-184 | Received 05 Sep 2022, Accepted 04 Oct 2023, Published online: 16 Oct 2023

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