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International Journal of Strategic Communication Volume 3, 2009 - Issue 2: Institutionalization of Strategic Communication Theoretical Analysis and Empirical Evidence
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Articles

Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries

Ralph Tench Leeds Metropolitan University, United KingdomCorrespondence[email protected]
,
Piet Verhoeven University of Amsterdam, The Netherlands
&
Ansgar Zerfass University of Leipzig, Germany
Pages 147-164 | Published online: 10 Apr 2009

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Christopher Wilson, Pamela Brubaker & Brooke Smith. (2020) Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption. International Journal of Strategic Communication 14:1, pages 41-59.
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Elina Erzikova, Richard Waters & Konstantin Bocharsky. (2018) Media Catching: A Conceptual Framework for Understanding Strategic Mediatization in Public Relations?. International Journal of Strategic Communication 12:2, pages 145-159.
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Christina Grandien & Catrin Johansson. (2016) Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments. International Journal of Strategic Communication 10:4, pages 332-351.
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Line Schmeltz & Anna Karina Kjeldsen. (2016) Naming as Strategic Communication: Understanding Corporate Name Change through an Integrative Framework Encompassing Branding, Identity and Institutional Theory. International Journal of Strategic Communication 10:4, pages 309-331.
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Magnus Fredriksson & Josef Pallas. (2016) Diverging Principles for Strategic Communication in Government Agencies. International Journal of Strategic Communication 10:3, pages 153-164.
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Ansgar Zerfass & Neele Franke. (2013) Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations. International Journal of Strategic Communication 7:2, pages 118-135.
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James Mahoney. (2011) Horizons in Strategic Communication: Theorising a Paradigm Shift. International Journal of Strategic Communication 5:3, pages 143-153.
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Piet Verhoeven, Ansgar Zerfass & Ralph Tench. (2011) Strategic Orientation of Communication Professionals in Europe. International Journal of Strategic Communication 5:2, pages 95-117.
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Swaran Sandhu. (2009) Strategic Communication: An Institutional Perspective. International Journal of Strategic Communication 3:2, pages 72-92.
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Jana Brockhaus & Ansgar Zerfass. (2021) Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations. Corporate Communications: An International Journal 27:1, pages 53-70.
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Ansgar Zerfaß & Lisa Dühring. 2022. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 205 232 .
Anne-Marie Cotton & Sónia Pedro Sebastião. 2022. Diplomacy, Organisations and Citizens. Diplomacy, Organisations and Citizens 39 62 .
Shu G. Zhang & Ni Chen. (2022) Beijing’s Institutionalised Economic Statecraft Towards Brazil: A Case Study. Journal of Current Chinese Affairs 50:3, pages 339-365.
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Christian Pieter Hoffmann & Sandra Binder-Tietz. (2021) Strategic investor relations management: insights on planning and evaluation practices among German Prime Standard corporations. Journal of Communication Management 25:2, pages 142-159.
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Carmen Costa-Sánchez, Miguel Túñez-López & María-Isabel Míguez-González. (2020) Normal is not normative: Public relations indicators from a Spanish secondary political and economic region. Public Relations Inquiry 10:2, pages 197-219.
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Mariana Sueldo. (2021) Towards institutionalization of communication as a strategic function in organizations of Argentina, Lithuania and Spain. Problems and Perspectives in Management 19:1, pages 290-304.
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Elena Gutiérrez-García, Mónica Recalde & José A. Alfaro. (2020) Corporate communication in open innovation: a case-study of three multinationals. Corporate Communications: An International Journal 26:2, pages 348-364.
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Rickard Andersson. (2020) Being a ‘strategist’: Communication practitioners, strategic work, and power effects of the strategy discourse. Public Relations Inquiry 9:3, pages 257-276.
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Hyunjin Seo & Hong Tien Vu. (2020) Transnational Nonprofits’ Social Media Use: A Survey of Communications Professionals and an Analysis of Organizational Characteristics. Nonprofit and Voluntary Sector Quarterly 49:4, pages 849-870.
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Ansgar Zerfaß & Lisa Dühring. 2020. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 1 28 .
Catrin Johansson, Christina Grandien & Kicki Strandh. (2019) Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value. Public Relations Review 45:4, pages 101791.
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Lukasz M. Bochenek. 2019. Advocacy and Organizational Engagement. Advocacy and Organizational Engagement 185 199 .
Tae Ho Lee & Lois A. Boynton. (2017) Conceptualizing transparency: Propositions for the integration of situational factors and stakeholders’ perspectives. Public Relations Inquiry 6:3, pages 233-251.
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Francesca Conte, Alfonso Siano & Agostino Vollero. (2017) CEO communication: engagement, longevity and founder centrality. Corporate Communications: An International Journal 22:3, pages 273-291.
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Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno & Piet VerhoevenRalph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno & Piet Verhoeven. 2017. Communication Excellence. Communication Excellence 111 132 .
Jenny Zhengye Hou. (2016) The emerging “field” of public relations in China: Multiple interplaying logics and evolving actors’ inter-relations. Public Relations Review 42:4, pages 627-640.
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Markus Mykkänen. 2016. The Management Game of Communication. The Management Game of Communication 143 161 .
John M. Penrose. (2015) Understanding and Using the Relationships Between Business and Professional Communication and Public Relations. Business and Professional Communication Quarterly 78:4, pages 494-510.
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Alexandra Endaltseva. (2015) The present state of integrated communication in Russia. Public Relations Review 41:4, pages 533-540.
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Rossella C. Gambetti & Silvia Biraghi. (2015) The CCO: appointed or organic leader? The rise of conversational leadership. Corporate Communications: An International Journal 20:4, pages 415-430.
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Ralph Tench & Brian Jones. (2015) Social media: the Wild West of CSR communications. Social Responsibility Journal 11:2, pages 290-305.
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Swaran Sandhu. 2015. Handbuch der Public Relations. Handbuch der Public Relations 243 260 .
Maria Ellinor Rosén. (2014) From ad-man to digital manager. Journal of Communication Management 18:1, pages 16-39.
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Jerry Swerling, Kjerstin Thorson & Ansgar Zerfass. (2014) The role and status of communication practice in the USA and Europe. Journal of Communication Management 18:1, pages 2-15.
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Peggy Simcic Brønn. (2014) How others see us: leaders’ perceptions of communication and communication managers. Journal of Communication Management 18:1, pages 58-79.
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Ansgar Zerfaß & Lisa Dühring. 2014. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 163 189 .
Henrik Merkelsen. (2013) Legitimacy and reputation in the institutional field of food safety: A public relations case study. Public Relations Inquiry 2:2, pages 243-265.
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Finn Frandsen & Winni Johansen. (2013) Public relations and the new institutionalism: In search of a theoretical framework. Public Relations Inquiry 2:2, pages 205-221.
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Anna Karina Kjeldsen. (2013) Strategic communication institutionalized: A Scandinavian perspective. Public Relations Inquiry 2:2, pages 223-242.
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Swaran Sandhu. 2013. Organisationskommunikation und Public Relations. Organisationskommunikation und Public Relations 143 165 .
Zhengye Hou & Yunxia Zhu. (2012) An institutional perspective of public relations practices in the Chinese cultural contexts. Public Relations Review 38:5, pages 916-925.
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Christina Grandien & Catrin Johansson. (2012) Institutionalization of communication management. Corporate Communications: An International Journal 17:2, pages 209-227.
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Ángeles Moreno, Piet Verhoeven, Ralph Tench & Ansgar Zerfass. (2010) European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe. Public Relations Review 36:2, pages 97-104.
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