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International Journal of Strategic Communication Volume 3, 2009 - Issue 2: Institutionalization of Strategic Communication Theoretical Analysis and Empirical Evidence
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Articles

Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries

Ralph Tench Leeds Metropolitan University, United KingdomCorrespondence[email protected]
,
Piet Verhoeven University of Amsterdam, The Netherlands
&
Ansgar Zerfass University of Leipzig, Germany
Pages 147-164 | Published online: 10 Apr 2009

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