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Editors' Introduction

Characteristics of Public Sectors and Their Consequences for Strategic Communication

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Malin Ågren & Hogne Sataoen. (2022) Becoming a “Normal” and “Ordinary” Organization through Strategic Communication? Discursive Legitimation of the Swedish Armed Forces. International Journal of Strategic Communication 16:1, pages 50-69.
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Nqobile Dlamini, Adrino Mazenda, Tyanai Masiya & Norman Tafirenyika Nhede. (2019) Challenges to strategic planning in public institutions. International Journal of Public Leadership 16:1, pages 109-124.
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Rickard Andersson. (2019) Employees as ambassadors: embracing new role expectations and coping with identity-tensions. Corporate Communications: An International Journal 24:4, pages 702-716.
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Line Schmeltz & Anna Karina Kjeldsen. (2018) Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices. Journal of Brand Management 26:3, pages 304-316.
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John Alford & Carsten Greve. (2017) Strategy in the Public and Private Sectors: Similarities, Differences and Changes. Administrative Sciences 7:4, pages 35.
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