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International Journal of Strategic Communication Volume 11, 2017 - Issue 2
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Articles

Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media

Yuan WangCollege of Communication and Information Sciences, The University of Alabama, Tuscaloosa, Alabama, USACorrespondence[email protected]
,
Eyun-Jung KiDepartment of Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama, Tuscaloosa, Alabama, USA
&
Yonghwan KimDepartment of Media and Communication, Dongguk University, Seoul, Republic of Korea
Pages 133-147 | Published online: 05 Apr 2017

Citations (13)

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Read on this site (4)

Yuan Wang. (2021) Building relationships with fans: how sports organizations used twitter as a communication tool. Sport in Society 24:7, pages 1055-1069.
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Christopher Wilson, Pamela Brubaker & Brooke Smith. (2020) Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption. International Journal of Strategic Communication 14:1, pages 41-59.
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Soojin Kim & Arunima Krishna. (2018) Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea. International Journal of Strategic Communication 12:3, pages 215-236.
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Eleni Dermentzi & Savvas Papagiannidis. (2018) UK public’s intention to engage with academia via online technologies. Behaviour & Information Technology 37:2, pages 120-132.
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Articles from other publishers (9)

Edward Mudzimba, Fainos Chokera & Mercy Dube. 2023. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs 1 23 .
Yuan Wang, Yi-Hui Christine Huang & Qinxian Cai. (2022) Exploring the mediating role of government–public relationships during the COVID-19 pandemic: A model comparison approach. Public Relations Review 48:4, pages 102231.
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Ganga Dhanesh, Gaelle Duthler & Kang Li. (2022) Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram. Public Relations Review 48:2, pages 102174.
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Yuan Wang. (2020) When Relationships Meet Situations: Exploring the Antecedents of Employee Communication Behaviors on Social Media. Social Science Computer Review 40:1, pages 77-94.
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Yuan Wang, Yang Cheng & Jie Sun. (2021) When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review 47:4, pages 102081.
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Balkrushna Potdar, Tony Garry, Lisa McNeill, Juergen Gnoth, Rakesh Pandey, Mansi Mansi & John Guthrie. (2020) Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing and Consumer Services 54, pages 102017.
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Yuan Wang & Yiyi Yang. (2020) Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics. Computers in Human Behavior 104, pages 106183.
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Balkrushna Potdar, Tony Garry, John Guthrie & Juergen Gnoth. (2019) Yours truly: the role of organizational commitment in shoplifting prevention. International Journal of Retail & Distribution Management 48:1, pages 70-91.
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Femi Emmanuel Ayo. (2018) A two-phase multiobjective optimization for benchmarking and evaluating service quality in banks. International Journal of Intelligent Computing and Cybernetics 11:4, pages 446-470.
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