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International Journal of Strategic Communication Volume 11, 2017 - Issue 2
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Articles

Empowering Engagement: Understanding Social Media User Sense of Influence

Brian G. SmithBrian Lamb School of Communication, Purdue University, West Lafayette, Indiana, USACorrespondence[email protected]
&
Maureen TaylorSchool of Advertising and Public Relations, University of Tennessee-Knoxville, Knoxville, Tennessee, USA
Pages 148-164 | Published online: 21 Feb 2017

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Brandon C. Boatwright & Karen Freberg. (2023) Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions. International Journal of Strategic Communication 17:2, pages 134-150.
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Truls Strand Offerdal, Øyvind Ihlen, Sine Nørholm Just & Joel Rasmussen. (2022) “We Do Not Have Any Further Info to Add, Unfortunately” – Strategic Disengagement on Public Health Facebook Pages. International Journal of Strategic Communication 16:3, pages 499-515.
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Courtney Childers & Brandon Boatwright. (2021) Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers. Journal of Current Issues & Research in Advertising 42:4, pages 425-442.
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Kelly Page Werder, Howard Nothhaft, Dejan Verčič & Ansgar Zerfass. (2018) Strategic Communication as an Emerging Interdisciplinary Paradigm. International Journal of Strategic Communication 12:4, pages 333-351.
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Clila Magen. (2017) Strategic Communication of Israel’s Intelligence Services: Countering New Challenges with Old Methods. International Journal of Strategic Communication 11:4, pages 269-285.
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Articles from other publishers (13)

Yinglin Wu, Ling Luo, Yuxing Wang, Xiaoli Chen, Donghui Mo, Ling Xie & Aizhen Sun. (2023) Strengthened public awareness of one health to prevent zoonosis spillover to humans. Science of The Total Environment 879, pages 163200.
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Song Harris Ao, MAK Angela K.Y.TSANG Lennon L L. (2022) Revisiting contingency theory in regenerative social-mediated crisis: An investigation of Maxim’s and Yoshinoya in Hong Kong’s polarized context. Public Relations Review 48:4, pages 102227.
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Abdel-Aziz Ahmad Sharabati, Shafig Al-Haddad, Mohammad Al-Khasawneh, Natalie Nababteh, Mai Mohammad & Qais Abu Ghoush. (2022) The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application. Journal of Open Innovation: Technology, Market, and Complexity 8:3, pages 125.
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Hyojung Park & Yangzhi Jiang. (2020) A human touch and content matter for consumer engagement on social media. Corporate Communications: An International Journal 26:3, pages 501-520.
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Jonas Heller, Mathew Chylinski, Ko de Ruyter, Debbie I. Keeling, Tim Hilken & Dominik Mahr. (2020) Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality. Journal of Service Research 24:1, pages 84-103.
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Inam Ullah Khalil, Sehresh Hena, Usman Ghani, Raza Ullah, Inayatullah Jan, Abdul Rauf, Abdul Rehman, Azhar Abbas & Luan Jingdong. (2021) Development and Sustainability of Rural Economy of Pakistan through Local Community Support for CPEC. Sustainability 13:2, pages 686.
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Sonia de Sa. (2020) As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”). Revista Internacional de Relaciones Públicas 10:20, pages 05-26.
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Adriana Paliwoda-Matiolanska, Emilia Smolak-Lozano & Atsuho Nakayama. (2020) Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector. El profesional de la información.
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Hanna Reinikainen, Jaana T. Kari & Vilma Luoma-aho. (2020) Generation Z and Organizational Listening on Social Media. Media and Communication 8:2, pages 185-196.
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Umar Ali Bukar, Marzanah A. Jabar, Fatimah Sidi, Rozi Nor Haizan Binti Nor, Salfarina Abdullah & Mohamed Othman. (2020) Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues. IEEE Access 8, pages 185842-185869.
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Syed Far Abid Hossain. (2019) Social Networking and Its Role in Media Entrepreneurship. Journal of Media Management and Entrepreneurship 1:1, pages 73-86.
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Xinyan Zhao, Mengqi Zhan & Brooke F. Liu. (2018) Disentangling social media influence in crises: Testing a four-factor model of social media influence with large data. Public Relations Review 44:4, pages 549-561.
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Hyunmin Lee, Katie R. Place & Brian G. Smith. (2018) Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise. Public Relations Review 44:2, pages 191-200.
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