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International Journal of Strategic Communication Volume 12, 2018 - Issue 2
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Original Articles

Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use

Kenneth D. PlowmanBrigham Young University, Provo, Utah, USACorrespondence[email protected]
&
Christopher WilsonBrigham Young University, Provo, Utah, USA
Pages 125-144 | Published online: 06 Feb 2018

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André Baltz. (2023) What’s so Social about Facebook? Distant Reading of Swedish Local Government Facebook Pages, 2010-2017. International Journal of Strategic Communication 17:2, pages 113-133.
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Lisa Tam, Amisha Mehta & Hayley Goodlich. (2023) Towards greater integration in media planning: Decision-making insights from public relations practitioners. Journal of Marketing Communications 29:1, pages 26-45.
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Britta M. Gossel. (2022) Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research. International Journal of Strategic Communication 16:2, pages 134-156.
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Duli Shi. (2020) How Do Businesses Help during Natural Disasters? A Content Analysis of Corporate Disaster Aid on Twitter. International Journal of Strategic Communication 14:5, pages 348-367.
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Christopher Wilson, Pamela Brubaker & Brooke Smith. (2020) Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption. International Journal of Strategic Communication 14:1, pages 41-59.
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Alan T. Belasen & Ariel R. Belasen. (2019) The Strategic Value of Integrated Corporate Communication: Functions, Social Media, and Stakeholders. International Journal of Strategic Communication 13:5, pages 367-384.
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Patrick Weber & Yannick Grauer. (2019) The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters. International Journal of Strategic Communication 13:2, pages 152-166.
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