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International Journal of Strategic Communication Volume 13, 2019 - Issue 2
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Articles

The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters

Patrick WeberDepartment of Communication, University of Hohenheim, Stuttgart, GermanyCorrespondence[email protected]
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Yannick GrauerAlumnus of the University of Hohenheim, Stuttgart, Germany
Pages 152-166 | Published online: 30 Mar 2019

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Rudi Palmieri, Chiara Mercuri & Sabrina Mazzali-Lurati. (2022) Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter. International Journal of Strategic Communication 16:2, pages 332-355.
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Articles from other publishers (5)

Manju Rughwani. 2023. Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021). Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021) 239 249 .
Andrea Fronzetti Colladon, Laura Toschi, Elisa Ughetto & Francesca Greco. (2023) The language and social behavior of innovators. Journal of Business Research 154, pages 113317.
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Eunyoung (Christine) Sung, Dai-In Danny Han, Sujin Bae & Ohbyung Kwon. (2022) What drives technology-enhanced storytelling immersion? The role of digital humans. Computers in Human Behavior 132, pages 107246.
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Tatiane Oliveira & Teresa Ruão. (2022) Do "Efeito de Colagem" à Comunicação Estratégica no Contexto das Novas Tecnologias: Uma Análise do Museu Virtual da Lusofonia no Instagram. Vista:9, pages e022006.
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Claudia Mast & Klaus Spachmann. 2020. Handbuch der Public Relations. Handbuch der Public Relations 1 17 .

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