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International Journal of Strategic Communication Volume 14, 2020 - Issue 2
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Articles

Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation

Zifei Fay ChenDepartment of Communication Studies, College of Arts and Sciences, University of San Francisco, California, USA
&
Weiting TaoDepartment of Strategic Communication, School of Communication, University of Miami, Coral Gables, Florida, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5822-2648
ORCID Icon
Pages 122-138 | Published online: 16 Mar 2020

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Read on this site (1)

Zifei Fay Chen & Weiting Tao. (2020) The association spillover mechanism of CSR crises: evidence from the Uber case. Journal of Public Relations Research 32:5-6, pages 178-197.
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Articles from other publishers (9)

Zifei Fay Chen & Yang Cheng. (2023) The diffusion process of product-harm misinformation on social media: evidence from consumers and insights from communication professionals. Internet Research 33:5, pages 1828-1848.
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M. Ángeles López‐Cabarcos, Helena Santos‐Rodrigues, Lara Quiñoá‐Piñeiro & Juan Piñeiro‐Chousa. (2023) How to explain stock returns of utility companies from an environmental, social and corporate governance perspective. Corporate Social Responsibility and Environmental Management.
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Weiting Tao. (2022) Ability or social responsibility? Highlighting the effects of precrisis attitudinal foundations and certainty in product harm crises. Journal of Contingencies and Crisis Management 31:1, pages 48-60.
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Gourav Roy & Varsha Jain. 2022. Management and Information Technology in the Digital Era. Management and Information Technology in the Digital Era 9 25 .
Dmitry A. Ruban & Natalia N. Yashalova. (2022) Corporate Web Positioning as a Strategic Communication Tool in Agriculture. Agriculture 12:8, pages 1101.
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Yan Ma. (2021) Online and offline hybrid information connection algorithm under the background of “Internet +” for intelligent tutorial system. Online and offline hybrid information connection algorithm under the background of “Internet +” for intelligent tutorial system.
Dmitry A. Ruban & Natalia N. Yashalova. (2021) 'Greening' business ethics in gold mining: Evidence from the codes of conduct. Resources Policy 74, pages 102322.
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Dmitry A. Ruban, Natalia N. Yashalova & Vladimir A. Ermolaev. (2021) Is Environment a Strategic Priority of the Leading Energy Companies? Evidence from Mission Statements. Sustainability 13:4, pages 2192.
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Yi Grace Ji, Weiting Tao & Hyejoon Rim. (2020) Mapping corporate social responsibility research in communication: A network and bibliometric analysis. Public Relations Review 46:5, pages 101963.
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