Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang-Yeon Kim Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Mike Allen Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USACorrespondence[email protected]

Ali Gattoni Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Denis Grimes Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Anna M. Herrman Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Han Huang Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Jihyun Kim Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Shan Lu Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Melissa Maier Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Amy May Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Kim Omachinski Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Kikuko Omori Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Kelly Tenzek Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Katie LaPlant Turkiewicz Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

Yan Zhang Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA

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