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Social Influence Volume 7, 2012 - Issue 3: Social Influence and Consumer Behavior
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Original Articles

Introduction to special issue: Social influence and consumer behavior

Daniel J. Howard Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX, USACorrespondence[email protected]
Pages 131-133 | Published online: 08 Jun 2012

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Pallavi Dogra & Arun Kaushal. (2021) An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA). Journal of Promotion Management 27:5, pages 673-696.
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Articles from other publishers (3)

Munish Gupta, Sanjay Taneja, Vikas Sharma, Amandeep Singh, Ramona Rupeika-Apoga & Kshitiz Jangir. (2023) Does Previous Experience with the Unified Payments Interface (UPI) Affect the Usage of Central Bank Digital Currency (CBDC)?. Journal of Risk and Financial Management 16:6, pages 286.
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Nguyen Thi Ngan & Huy Khoi. 2022. Intelligent Systems and Networks. Intelligent Systems and Networks 1 10 .
Elizabeth B GoldsmithElizabeth B. Goldsmith. 2015. Social Influence and Sustainable Consumption. Social Influence and Sustainable Consumption 23 39 .

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