References: Introduction to special issue: Social influence and consumer behavior

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Cialdini , RB . 2009 . Influence: Science and practice, , 5th , Boston : Allyn & Bacon .
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Sundie , JM , Cialdini , RB , Griskevicius , V and Kendrick , DT . 2006 . “ Evolutionary social influence ” . In Evolution and social psychology , Edited by: Schaller , M , Simpson , JA and Kendrick , DT . 287 – 316 . New York : Psychology Press .
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