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Articles

Creating value through membership and participation in sport fan consumption communities

Pages 50-71 | Received 15 Apr 2013, Accepted 23 Oct 2013, Published online: 17 Feb 2014

Keep up to date with the latest research on this topic with citation updates for this article.

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Alexander Roth, Reinhard E. Kunz & Castulus Kolo. (2023) The players’ perspective of value co-creation in esports service ecosystems. Journal of Media Business Studies 0:0, pages 1-25.
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Foula Z. Kopanidis. (2023) “Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation. Journal of Social Marketing 13:4, pages 473-489.
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George Yiapanas, Alkis Thrassou & Demetris Vrontis. (2023) The contemporary football industry: a value-based analysis of social, business structural and organisational stakeholders. Accounting, Auditing & Accountability Journal.
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Vera Pedragosa, Rui Biscaia, Michael E. Naylor, David P. Hedlund & Geoff Dickson. (2023) Member identity in fitness centres and its consequences: an examination of members and managers' perspectives. International Journal of Sports Marketing and Sponsorship.
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Mohsen Behnam, Geoff Dickson, Vahid Delshab, Anna Gerke & Parvaneh Savari Nikou. (2023) The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media. International Journal of Sports Marketing and Sponsorship.
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Yueh-Tung Hua, Kun-Yu Liu, Hsien-Che Huang, Ian D. Rotherham & Shang-Chun Ma. (2023) Testing Variation in Esports Spectators’ Motivations in Relation to Consumption Behaviour. Sustainability 15:3, pages 2028.
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Benjamin J.I. Schellenberg & Patrick Gaudreau. (2023) Does It Matter if Sport Fans “Root for the Home Team?” A Test of the Team Identification–Social Psychological Health Model. Journal of Sport Management, pages 1-9.
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Xiaowei Jiang, Brandon Mastromartino, Qian Yang, Jianwei Zhang & James J. Zhang. (2022) Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands. Sustainability 15:1, pages 115.
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Ashley Stadler Blank, Katherine E. Loveland & David M. Houghton. (2021) Game changing innovation or bad beat? How sports betting can reduce fan engagement. Journal of Business Research 134, pages 365-374.
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Michael L. Naraine, Ann Pegoraro & Henry Wear. (2019) #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Communication & Sport 9:4, pages 625-645.
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