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European Sport Management Quarterly Volume 14, 2014 - Issue 2
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The influence of alcohol on advertising perception and recall during a sports viewing experience

Guido EllertDepartment of Media Management, Macromedia University of Applied Sciences, Munich, GermanyCorrespondence[email protected]
,
Guido SchafmeisterDepartment of Media Management, Macromedia University of Applied Sciences, Munich, Germany
,
Florian MuellerDepartment of Media Management, Macromedia University of Applied Sciences, Munich, Germany
,
Simon DallwigDepartment of Media Management, Macromedia University of Applied Sciences, Munich, Germany
&
Sielle PhelanDepartment of Media Management, Macromedia University of Applied Sciences, Munich, Germany
Pages 153-170 | Received 24 May 2012, Accepted 20 Sep 2013, Published online: 10 Apr 2014

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Rick T. Wilson. (2023) Out-of-home advertising: a bibliometric review. International Journal of Advertising 0:0, pages 1-35.
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Noel Scott, Rui Zhang, Dung Le & Brent Moyle. (2019) A review of eye-tracking research in tourism. Current Issues in Tourism 22:10, pages 1244-1261.
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Cherie Cheong, Do Young Pyun & Ho Keat Leng. (2019) Sponsorship and advertising in sport: a study of consumers’ attitude. European Sport Management Quarterly 19:3, pages 287-311.
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Articles from other publishers (5)

Georgiana-Denisse Savin, Cristina Fleșeriu & Larissa Batrancea. (2021) Eye tracking and tourism research: A systematic literature review. Journal of Vacation Marketing 28:3, pages 285-302.
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Jitendra Yadav, Madhvendra Misra & Suraj Kumar. (2021) Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers. Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers.
Anna Borawska & Małgorzata Łatuszyńska. (2020) The use of neurophysiological measures in studying social advertising effectiveness. Procedia Computer Science 176, pages 2487-2496.
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Pierre Maurage, Nicolas Masson, Zoé Bollen & Fabien D’Hondt. (2020) Eye tracking correlates of acute alcohol consumption: A systematic and critical review. Neuroscience & Biobehavioral Reviews 108, pages 400-422.
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Dung Le, Arghavan Hadinejad, Brent Moyle, Jiangyu Ma & Noel Scott. 2020. Eye Tracking in Tourism. Eye Tracking in Tourism 13 27 .

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